Permanent Makeup Services: U.S. Market Brief

Base Year: 2019
To be published: Q3 2020
Regional Coverage: United States

Exploring the unmonitored market for permanent makeup services performed in professional outlets, this study offers a view of trends in procedures for the eye and lip areas, service pricing, and expected market growth.


Sales and size of permanent makeup services by service type:

  • Microblading
  • Micropigmentation
  • BB Glow/semi-permanent face makeup


Outlet types included in study:

  • Spas
  • Salons
  • Medical care providers
  • Tattoo parlors
  • Eyelash studios
  • Independent practitioners

The report includes findings from a professional survey conducted among:

  • Spas
  • Salons
  • Medical care providers
  • Tattoo parlors
  • Independent outlets

Table of Contents


Market Overview

  • Trends and developments
  • Sales by service type, as shown in Table 1
  • New services
  • Revenues for services by outlet, as shown
    in Table 2
  • Service pricing and margins
  • Promotional activities
  • Outlook

Service Snapshots

For each service listed in Table 1, the following is provided:

  • Key trends and developments
  • Estimated service revenues, 2019 and 2020
  • Number of services performed
  • Outlook



BB Glow/semipermanent face makeup
Microblading for eyebrows
Micropigmentation for eyebrows, eye liner, and lips


Medical care providers
Tattoo parlors
Independent practitioners

Report Benefits

This report can assist skincare and makeup marketers in identifying new product opportunities and partnerships. The report will provide subscribers with:


  • An independent assessment of the permanent makeup services market, enabling subscribers to understand the dynamics of this business
  • Competitive intelligence for use in benchmarking
  • An appraisal of market trends, plus supply and demand drivers, enabling subscribers to position their materials to maximize trends within the market

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