Physician-dispensed Skin Care: Perception and Satisfaction Survey
Regional Coverage: United States
Augmenting 17+ years of extensive reporting on the professional skin care market, Kline is pleased to announce our fifth edition of an independent research survey to help marketers pinpoint what their doctor- and physician-dispensed skin care clients value most when it comes to the brands they use and offer to their patients.
- Physician types
- — Dermatologists
- — Plastic surgeons
- — Medical spas
- Key attributes ranked according to importance to physicians, with scores based on their leading brands’ performance
NOW FEATURING: Impact of COVID-19 on Physician- Dispensed Skin Care Market
Results from the survey are delivered in a PowerPoint presentation. Below are details of how the survey is reported:
The Business of Skin Care
This section provides a perspective on the state of the professional skin care business and what can be expected in the future by provider type. Also included are highlights from our survey on topics such as the impact of COVID-19 on physician-dispensing skin care businesses.
What Matters Most?
This section shows exactly how important specific attributes are in a skin care provider’s decision to use/offer a professional skin care brand. These attributes are listed in Table 2.
Who Performs Best?
This section gives a closeup look at the performance of the top professional skin care brands, rated on attributes, as shown in Table 3.
This section provides subscribers with valuable recommendations and opportunities.
|TABLE 1. SKIN CARE PROFESSIONALS|
|Plastic surgeons’ offices|
|Other aesthetic dispensing physicians-a|
|a- Includes family practices, ENT (ear, nose, and throat), obstetricians, internists, otolaryngolists/gynecologists, and dentists|
|TABLE 2: LIST OF IMPORTANCE AND SATISFACTION ATTRIBUTES|
|Training and education|
|Product portfolio and innovation|
|Order-to-delivery and customer service|
|Price and value-added services|
|TABLE 3: PROFESSIONAL MEDICAL CARE PROVIDER BRANDS RATED|
|ZO Skin Health|
This report assists the professional skin care marketer identify opportunities and shortfalls that require focus as well as establish near-term and long-term strategies. It also helps subscribers:
- Understand the reality of COVID-19’s impact on the physician-dispensed business now and up to 2021
- Prioritize efforts for future initiatives and needs due to COVID-19 and office limitations
- Learn first-hand insights from dispensing physicians about what they truly want and value, particularly in this challenging environment