Premium Hair Care: Market Analysis and Opportunities

Complementing Kline’s robust coverage of the professional hair care market, this study takes a deep dive into the premium segment of the hair care market. It focuses on market size and growth, key trends, and business opportunities for luxury and high-end brands in key markets around the world.

Scope

• Premium-priced hair care products sold through department stores, specialty stores, pharmacies, and direct-to-consumer channels
• Category scope: shampoos, conditioners, treatments, and hair styling products
• Excludes mass and professional (salon) brands
• Complements Kline’s reporting on the Salon Hair Care market, to offer a broader scope of the competitive landscape of premium and professional hair care

Table of Contents

Contents of World Report ​

A roll up of all markets covered in detail with estimates for rest of world, this study will cover:

• Global review of the market

• Market drivers and trends

• Category snapshots for each category listed in Table 1

• Competitive landscape

• Channels of distribution

• Outlook to 2026

Contents of Each Market Report​

Reports for each market in Table 2 will contain the following:

• Market size and growth

• Product trends and key launches

• Category snapshots for each category listed in Table 1

• Competitive landscape with shares of top brands (see Table 3)

• Channels of distribution

• Outlook to 2026

Report Benefits

When combined with our Salon Hair Care reporting, this study will allow subscribers to have a complete picture of the premium segment of the hair care market. Specifically, this report can be used to aid in:

• Market sizing and category assessments
• Competitive intelligence and brand benchmarking
• Strategic planning