premium hair care products

Premium Hair Care: Market Analysis and Opportunities

Base Year: 2021
To be published: Q2 2022
Regional Coverage: Asia, Europe and United States

Complementing Kline’s robust coverage of the professional hair care market, this study takes a deep dive into the premium segment of the hair care market. It focuses on market size and growth, key trends, and business opportunities for luxury and high-end brands in key markets around the world.

Scope

  • Premium-priced hair care products sold through department stores, specialty stores, pharmacies, and direct-to-consumer channels
  • Category scope: shampoos, conditioners, treatments, and hair styling products
  • Excludes mass and professional (salon) brands
  • Complements Kline’s reporting on the Salon Hair Care market, to offer a broader scope of the competitive landscape of premium and professional hair care

Table of Contents

Contents of World Report 

A roll up of all markets covered in detail with estimates for rest of world, this study will cover:

  • Global review of the market
  • Market drivers and trends
  • Category snapshots for each category listed in Table 1
  • Competitive landscape
  • Channels of distribution
  • Outlook to 2026

Contents of Each Market Report

Reports for each market in Table 2 will contain the following:

  • Market size and growth
  • Product trends and key launches
  • Category snapshots for each category listed in Table 1
  • Competitive landscape with shares of top brands (see Table 3)
  • Channels of distribution
  • Outlook to 2026
TABLE 1. CATEGORIES COVERED
Shampoos and Conditioners
Hair styling products
Treatments
TABLE 2. COUNTRIES COVERED
ASIA EUROPE NORTH
AMERICA
China France United
States
Japan Germany
South
Korea
United
Kingdom
TABLE 3. ILLUSTRATIVE BRANDS COVERED
Briogio Ouai
DpHue Phyto
Monat Prose

Report Benefits

When combined with our Salon Hair Care reporting, this study will allow subscribers to have a complete picture of the premium segment of the hair care market. Specifically, this report can be used to aid in:

  • Market sizing and category assessments
  • Competitive intelligence and brand benchmarking
  • Strategic planning
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