Professional Beauty Monitor: Consumer Attitudes and Behaviors

Base Year: 2020
To be published: Quarterly through 2021
Regional Coverage: China, Europe, United States

An independent research study, this quarterly monitor will assess consumer attitudes, behaviors, and purchasing patterns toward beauty services and products in professional outlets. It will help marketers understand the type of products and services that are most sought-after by consumers, how they differ from before the COVID-19 shutdown, and how they will evolve over time.

Scope

  • Attitudes and behaviors of consumers regarding professional beauty services and products
  • Impact of COVID-19 on consumer spending (near- and long-term), purchasing decisions, and frequency of visits, plus average ticket
  • Channel coverage
    • —Salons
    • —Spas
    • —Beauty institutes
    • —Aesthetic practitioners (dermatologists, plastic surgeons, medi-spas)
  • Geographic scope
    • —China
    • —Europe (France, Germany, Italy, Spain, and the United Kingdom)
    • —United States

Table of Contents

Results will be published separately each quarter for each region in Table 1, with a global analysis available for subscribers to all regions.

Introduction

Key Findings

Quarterly results pertaining to consumer behavior, attitudes, and purchasing patterns across the following dimensions:

  • Pre-shutdown behavior vs. post-shutdown behavior
  • Frequency of visits
  • Price
  • Services desired
  • Products used/purchased
  • Health concerns
  • Opportunities and challenges

All results will be analyzed by the channels in Table 2 and categories in Table 3. The results for Europe will also be analyzed by country.

TABLE 1: REGIONS COVERED
China​
Europe (France, Germany, Italy, Spain, United Kingdom)​​
​United States​​

 

TABLE 2: PROFESSIONAL CHANNELS
Beauty institutes
Hair salons
​Nail salons
Spas

 

TABLE 3: CATEGORIES
Hair care
Nail care
​Skin care
Other (makeup, lash and brow, waxing, massage, body treatments and non-invasive treatments such as microblading)

 

TABLE 4: PUBLICATION TIMING
TIME PERIOD COVERED TARGET PUBLICATION MONTH
Q4 2020 Feb 2021
Q1 2021 May 2021
Q2 2021 Aug 2021
Q3 2021 Nov 2021

Report Benefits

This report serves as an excellent resource for manufacturers and marketers to identify and plan around intended consumer spending in professional beauty services and product purchases near- and long-term. It will also help subscribers:

  • Understand the factors that consumers consider when choosing to book an appointment at a professional outlet
  • Comprehend consumer behavior and attitudes pre-, during- and post-COVID-19
  • Identify unmet consumer needs with respect to products and services

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