Professional Hair Care for Black Consumers

Professional Hair Care for Black Consumers: Global Market Brief

Base Year: 2014
Published July 2015
Forecasts to 2019
Regional Coverage: Brazil, France, South Africa, United Kingdom, United States

Hair is by far the most important element of ethnic women’s image, and African/Black American women’s spending on hair is an important part of their beauty budget. In many countries, ethnic and Caucasian hair care markets exist in parallel with separate salons, distribution, structure, and brands and only taking a deeper look into the ethnic segment of these markets can reveal more about this underexplored and—in many countries— growing segment of professional beauty.

This Report Will Answer Such Questions As:

  • How large is the market?
  • Which regions are most important in terms of size and dynamics?
  • How does the ethnic market differ from the “general” market?
  • What are the key trends?
  • How is distribution to ethnic salons organized?
  • Who are the key regional and global brands?
  • What are the opportunities in this market?

 

Report Contents

Introduction

Global Executive Summary

  • Key lessons learned
  • Trends and developments
  • Market sales and growth (2013 and 2014)
  • Breakdowns by:
    − Region
    − Professional brands vs. others
    − Category and type
  • Industry and service statistics
  • Competitive landscape
  • Future outlook to 2019

Country Summaries
Brief snapshots highlighting the key features for the countries listed in Table 1. Information provided includes:

  • Key features and trends
  • Size and growth (2013 and 2014)
  • Competitive landscape
  • Future outlook to 2019

Category Profiles
Brief snapshots for the categories listed in Table 2. Information provided includes:

  • Category size and growth (2013 and 2014)
  • Trends and drivers
  • Breakdowns by:
    − Product type (where applicable)
    − Region
  • Leading brands
  • Future outlook to 2019

Brand Profiles
Brief profiles for the key companies/brands that market professional ethnic salon hair care products, as listed in Table 3. Information provided includes:

  • Overview
  • Manufacturers’ sales and growth (2013 and 2014)
  • Product offerings
  • Sales by channel and category
  • Regional strength
  • New product activity
  • Outlook to 2019
Table 1: List of Countries Profiled
Brazil
France
South Africa
United Kingdom
United States
Table 3: List of Companies Profiled
Company
Amka
Avlon Industries
Dabur India
Dudley Beauty
Henkel
L’Oréal
Luster Products
McBride Research Laboratories
Strength of Nature
Unilever
Table 2: List of Categories Covered
Hair care (shampoos and conditioners)
Hair coloring products
Hair styling products (including dresses and lotions)
Hair texturizing products (including relaxers)

Scope & Benefits

Professional Hair Care for Black Consumers: Global Market Brief provides a detailed independent appraisal of this underexplored market of hair care products dedicated to Black ethnic hair types and sold to professional hair salons. It shows market opportunities and challenges for manufacturers of ethnic hair care products, as well as those that would like to enter this segment.

  • Size and dynamics of ethnic hair care
  • Brands present and strategies used by marketers (truly professional brands vs. non-professional brands present in ethnic salons)
  • Largest markets’ characteristics: United States, South Africa, Brazil, United Kingdom, and France
  • Distribution structure
  • Number of ethnic salons
  • Forecast to 2019

 
 
 
This report assists material marketers in identifying opportunities within the global ethnic hair care industry. It also serves as an invaluable tool in the strategic planning process that can help companies to:

  • Develop business strategies by understanding the trends and developments that are driving the global and regional ethnic hair care markets
  • Direct marketing and sales efforts towards regions with highest potential
  • Get to know better existing/potential competitors
  • Design your product, marketing and sales strategies
  • Develop market-entry and market expansion strategies
  • Identify potential partners or acquisition targets

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