Professional Hair Care Retailing: Channel Analysis and Opportunities

Base Year: 2017 for U.S. and 2018 for U.K.
Report Published November 2018
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Base Year: 2020
Report to be Published 2nd Quarter 2021
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A comprehensive analysis of the professional hair care retailing landscape, this report covers all channels across key professional hair care categories and pays close attention to growing channels such as e-commerce. This edition will also examine how professional hair care retailing is evolving during the COVID-19 pandemic, with a special focus on how retailers are diversifying for the new normal.

Scope

This study will look beyond the salon to explore, in depth, the other channels where  professional hair care brands are sold, especially in fast-growing e-commerce and specialty outlets.

• This study provides a thorough assessment of sales to consumers
  (not to professionals)
• The scope is limited to professional hair care
• Salon sales are excluded from the analysis
• The study covers both brick-and-mortar locations and online retailers.

Categories Covered

• Shampoos
• Conditioners
• Hair styling products & sprays

Retail Channel Coverage

• Department stores
• E-commerce
• Mass outlets (food, drug)
• Specialty stores (cosmetics, beauty supply stores)

Table of Contents

This program deliverable consists of a presentation-style report.

Introduction

Executive Summary

• Market overview
• Key takeaways
• Outlook

Retailer Snapshots

Snapshots of select retailers, each containing:

• Key facts
• Salon hair care sales by category
• Main salon hair care brands
• Marketing and loyalty programs
• Outlook and opportunities

COUNTRIES COVERED/RETAILERS PROFILED

Purchase Channel Snapshots

Analysis of each purchase channel with salon hair care data for each of the categories including the following information:

• Channel developments
• Sales breakdowns by channel
• Retail sales by category for 2019 and 2020
• Leading retailers
• Marketing activity
• Outlook to 2025

* Preliminary and subject to change

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in the most important markets for the professinonal hair care industry: the United States, United Kingdom, France, Spain, Italy, Japan, and China. It also helps subscribers:

• Identify and explain key reail purchase channels for professional salon hair care products in a clear and consistent fashion
• Quantify industry sales by retail purchase channel, focusing on hard-to-track, non-traditional channels
• Acquire information and insights necessary to capitalize on changes in retail

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