Professional Skin Care: U.S. Consumer Mindset Survey Amid COVID-19

Regional Coverage: United States

Base Year: 2019
Published August 2019
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Base Year: 2020
To be Published: 4th Quarter 2020
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Augmenting 17+ years of extensive reporting on the professional skin care market, Kline announces our second edition of an independent survey to help marketers monitor changes in consumer behavior and attitudes about going to professional outlets in the near and long term. The survey will help marketers prepare for what types of products and services are the highest priorities amid the current pandemic as well as post-COVID habits that may be maintained.


  • Skin care consumer types
    • — Spa- and salon-goers
    • — Aesthetic practitioner-goers (including dermatologists, plastic surgeons, and medi-spas)
  • Impact of COVID-19 on consumers’ intent to return to professional outlets for services as well as make purchasing decisions for skin care products
    • — Future intentions
  • Key attributes to be measured
    • — Sanitation and health measures
    • — Services of greatest importance
    • — Product purchase and replenishment
    • — Future intentions/priorities
  • Sample size
    • — 250 spa- and salon-goers
    • — 250 aesthetic practitioner-goers (including dermatologists, plastic surgeons, and medi-spas)

Table of Contents


Key Findings

This report section will highlight key findings from the survey and the implications they will have on services and product purchases. Findings will be shown collectively as well as by consumer type (listed in Table 1).

What Matters Most?

This section will reveal exactly how important specific attributes are in the professional skin care consumer’s decision to seek skin care services and purchase products through professional outlets.

We will discover if new product purchasing habits have been established and if they will be maintained post-pandemic.

Impact of COVID-19

This section will provide information on what products/treatments consumers are prioritizing now and in the future. It will also cover whether consumers are willing to have these services and/or consultations virtually or in-person.

Spa consumer
Aesthetic physician-consumer (including dermatologists, plastic surgeons, and medi-spas)​​​​


Consumer intent to visit professional outlets
Telemed/aesthetic consultations​​​​
Product/service preferences/priorities
Online discovery
Spending levels near and long term
Channel preferences (online vs. physical outlets)

Report Benefits

This report will show how the general direction of consumer intentions regarding visits to professional outlets for services as well as product purchases may impact the sales of marketers in the near and long term. It will also help subscribers:

  • Understand the factors that consumers consider when booking an appointment at a professional outlet during the COVID-19 pandemic
  • Prioritize efforts for future initiatives by consumer type
  • Identify which services consumers are willing to have during the pandemic and how consumers plan to keep up with their skin care regimens

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