Professional Skin Care: Consumer Attitudes and Behaviors Survey
Augmenting 15+ years of extensive reporting of the professional skin care market, Kline is pleased to announce our second edition of an independent research survey which will help marketers understand the consumer attitudes and behaviors toward professional skin care services and products. Survey results will pinpoint what consumers value most when it comes to the treatments, brands, and types of products they use through medical care providers, beauty institutes, spas, and salons as well as who and what influences their decisions.
This Report Will Help Marketers to:
- Understand which factors consumers consider when choosing to book an appointment at a particular professional outlet
- Learn what motivates a consumer to purchase a product after a service has been performed
- Think about the best way to capture repeat purchases in a professional outlet
- Prioritize efforts for future product development and marketing initiatives based on consumer type (spa-goers, beauty institute-goers, physician-goers)
- Realize the unmet needs of consumers
Results from the survey are delivered in a presentation-style report. Below are details of how the survey is reported.
Our survey will be conducted with approximately 500 professional skin care consumers in China and 300 professional skin care consumers for each country covered in Europe, as shown in Table 1. A description of who is surveyed by consumer type is shown in Table 2. All consumers must have received a skin care service or purchased a skin care product through a professional outlet in the last six months to qualify to be part of our panel.
Key Findings At a Glance
This report section will highlight what the key learnings are from consumers seeking professional skin care services and products through beauty institutes, spas, and physicians by country. Findings will be shown by the beauty institute/spa consumer versus the aesthetic-physician dispense consumer.
What Matters Most?
This section will reveal exactly how important specific attributes are in the professional skin care consumer’s decision to seek skin care services and purchase products through professional outlets. These attributes are listed in Table 3. The results will help subscribers see if there is a gap between perceptions of what they believe to be important versus how our panel responds.
This section provides subscribers with valuable recommendations and opportunities to best service their consumers.
The Business of Skin Care
This report section will provide a profile of the professional skin care consumer. Also included will be highlights from our survey areas, such as the importance of certain ingredients, service offerings, repeat purchases (outlets versus e-commerce sites), facial areas of greatest importance (chin/neck, eyes, lips), and price points.
Scope & Benefits
Professional Skin Care: Consumer Attitudes and Behaviors Survey will provide brand marketers and professional skin care dispensing outlets with an objective view of how consumers perceive the professional skin care offerings in the market today and how well they are meeting consumers’ needs and interests. Our research will show what is important to the consumer as it relates to professional skin care and help subscribers understand what is driving their purchase decisions.
- Consumers purchasing professional skin care products and seeking skin care treatments through dispensing outlets.
- Visit beauty institutes, spas and salons, plastic surgeons, dermatologists, or medical spa locations.
This report will assist the professional skin care marketer in identifying current opportunities to better enhance the consumer experience through their professional partners as well as establish near-term and long-term opportunities. Survey results will help the professional skin care marketer understand which attributes are of the greatest importance to the consumer as well as the attributes that are not key considerations.