Salon Customer Insights thumbnail

Salon Customer Insights Dashboard

 

 

 

 

 

 

What is Salon Customer Insights and why do you need it?

Independent salons in the United States are being impacted by changes in salon formats, retail product availability, and economic pressures, leading to less steady consumer behaviors. With Salon Customer Insights, you have access to the industry’s first client behavior tracking database for a notoriously difficult channel to cover. Leveraging point-of-sale data from Kline PRO, this dashboard provides valuable perspectives on how client interactions at salons are changing, helping brands adapt to these new dynamics.

What is covered in the Salon Customer Insights?

Three rolling years of history to track behavior across product and service sales in the United States.​

Services

  • Category​
  • Segment​
  • Subsegment

Products

  • Category​
  • Form​
  • Function​
  • Company
  • Masterbrand​
  • Brand​
  • Sub-Brand*​
  • SKU*

*Sub-Brand and SKU level will be available for basic metrics

Salons

Size

  • Small​
  • Medium​
  • Large

Positioning:

  • Value​
  • Moderate​
  • Premium

Region:

  • West​
  • South​
  • Central​
  • Midwest​
  • Northeast

Illustrative Dashboard Content

Base Metrics

  • View key shopper metrics across service and product sales.
  • Investigate how your company’s portfolio performance differs through its assortment and versus competitors.
  • Understand how service traffic is changing over time.

 

Day of Week Analysis

  • Discover which day of the week is the busiest for salons across service categories.
  • Learn what day a salon is most likely to sell retails products.

Basket Analysis

  • Uncover whether baskets are getting bigger and which services drive the largest transactions.
  • Discover which products are most often bought together through a most common combination analysis.

Advanced Metrics

  • Learn how many days on average there are between salons visits.
  • Understand brand loyalty by seeing how much of a shoppers spend is satisfied by a brand.
  • Uncover how many shoppers are extreme loyalists, or exclusive shoppers of your brand.

Cross Purchase

  • Understand competitive interaction and cross shopping in the salon channel for your brands.
  • Discover how much more likely consumers are to buy across different services and products.

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