Synthetic Latex Polymers: Customer Satisfaction Analysis

Base Year: 2019
Published 1st Quarter 2020
Regional Coverage: Asia, Europe, North America, South America

Synthetic latex polymers suppliers are looking to identify and close gaps in the market to gain market share. However, gaps are not always clear, resulting in unsuccessful marketing efforts. Further, there are some hidden key success factors for supplier selection. This report aims to identify the gaps in market offerings and key success factors for synthetic latex polymer suppliers.

Scope

  • Key factors of a customer’s choice for the selection of a synthetic latex polymer supplier by region and application
  • Identification of best-in-class suppliers by different polymers, regions, and applications
  • Strengths and weaknesses of different suppliers according to synthetic latex polymer buyers
  • Need gap analysis to identify the gaps in the industry’s market offerings
  • Identification of key hidden success factors for suppliers to succeed in this market

Identification of key factors
for choosing a supplier

Table of Contents

Introduction

Executive Summary

An overview of key findings

Product Summary

  • Importance of different factors for choosing a supplier
  • Need gap analysis, identifying the gaps between customer expectations and supplier performance on various factors
  • Identification of best-in-class suppliers
    • Relative performance of suppliers
    • Identification of strengths and weaknesses of various suppliers
  • Identification of key hidden success factors

 

Application Scope​​​​
Adhesives and sealants​ ​​​Paints and coatings​​
Construction​​​​​ ​​Paper​​​​​
Nonwovens​ ​​All other​​​​

Regional Summary

  • Importance of different factors for choosing a supplier in a region
  • Need gap analysis, identifying the gaps between customer expectations and supplier performance on various factors in a region
  • Identification of best-in-class suppliers in a region
    • Relative performance of suppliers
    • Identification of strengths and weaknesses of various suppliers
  • Identification of key hidden success factors in a region

 

Product Scope​​​​
Product Groups​ ​​Products​​​
Acrylics​​​​​​ ​​Styrene acrylics, pure acrylics, and vinyl acrylics​​​​​
Styrene butadiene latex​ ​X-SB, AB-nitrile, HS-SB, and VP latex
​​​Polyvinyl acetate  ​Polyvinyl acetate
​VA copolymers Vinyl-acetate ethylene and vinyl acetate-versatic vinylester copolymer
​​​NOTE: The study’s focus will be on broader product groups, such as acrylics, SB latex, etc., rather than individual products within each product group

Report Benefits

This report will help subscribers to identify opportunities within the global synthetic latex polymers market. It will also serve as an invaluable tool in the strategic planning process. Specifically, the report will assist subscribers by helping them to:

  • Identify and understand unfulfilled customer requirements
  • Design product development, marketing, and sales strategies
  • Identify best-in-class suppliers and understand reasons for their success

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