Synthetic Latex Polymers Research

Synthetic Latex Polymers: Customer Satisfaction Analysis

Base Year: 2019
To Be Published 3rd Quarter 2019
Regional Coverage: Asia, Europe, North America

Suppliers of synthetic latex polymers are always looking to identify and close gaps in the market to gain market share. However, gaps are not always clear, which results in unsuccessful marketing efforts from suppliers. Furthermore, there are some key hidden success factors that play an important role when it comes to customers choosing a particular supplier. This is especially true for commodity products like synthetic latex polymers, where conventional wisdom is that price and quality are the two most important factors for customers selecting a supplier. This report will aim to understand the gaps in market offerings, as well as identify key success factors for synthetic latex polymer suppliers to enable them to succeed in the market.

This report will help subscribers to answer such questions as:

  • Who are the best-in-class suppliers for synthetic latex polymers in different regions?
  • What are the strengths and weaknesses of various suppliers in the market?
  • Which gaps in the supply of polymers for the entire industry can suppliers look to meet to improve their competitive position in the market?
  • Are there any key hidden success factors for suppliers to succeed in the market?

Report Contents

Synthetic Latex Polymers: Customer Satisfaction Analysis will come as a report analyzing in detail the results of an extensive customer satisfaction survey with key highlights of the results structured as follows:

Introduction

Executive Summary

  • An overview of key findings

Product Summary

This chapter will examine the following areas at an overall level, as well as by region and application:

  • Importance of different factors for choosing a supplier of a product
  • Need gap analysis – Identify the gaps between customer expectations and supplier performance on various factors for a product
  • Identification of best-in-class suppliers of a product
    − Relative performance of suppliers
    − Identification of strengths and weaknesses of various suppliers
  • Identification of key hidden success factors of a product

Regional Summary

  • Importance of different factors for choosing a supplier in a region at overall level as well as by product and application
  • Need gap analysis – Identify the gaps between customer expectations and supplier performance on various factors in a region at an overall level as well as by product and application
  • Identification of best-in-class suppliers in a region at an overall level as well as by product and application
    − Relative performance of suppliers
    − Identification of strengths and weaknesses of various suppliers
  • Identification of key hidden success factors of a product

Application Summary

  • Importance of different factors for choosing a supplier by application at an overall level as well as by product and region
  • Need gap analysis – Identify the gaps between customer expectations and supplier performance on various factors for an application at an overall level as well as by product and region
  • Identification of best-in-class suppliers for an application at an overall level as well as by product and region − Relative performance of suppliers
    − Identification of strengths and weaknesses of various suppliers
  • Identification of key hidden success factors for an application at an overall level as well by product and region

 

* Subject to charter subscriber input

Product Scope

  • Product Group (Acrylics) Products (Styrene acrylics, pure acrylics, and vinyl acrylics)
  • Product Group (Styrene butadiene latex) Products (X-SB, AB-nitrile, HS-SB, and VP latex)
  • Product Group (Polyvinyl acetate) Products (Polyvinyl acetate)
  • Product Group (VA copolymers) Products (Vinyl-acetate ethylene and vinyl acetate-versatic vinylester copolymer)
  • NOTE: The study’s focus will be on broader product groups, such as acrylics, SB latex, etc., rather than individual products within each product group

Application Scope

  • Adhesives and sealants
  • Construction
  • Nonwovens
  • Paints and coatings
  • Paper
  • All other

Geographical Scope

  • Asia
  • Europe
  • North America

Scope & Benefits

Synthetic Latex Polymers: Customer Satisfaction Analysis will provide a detailed independent appraisal of this market and will explore gaps and market opportunities for manufacturers of synthetic latex polymers. Specifically, the study will cover:

  • Key factors of choice for the selection of a synthetic latex polymer supplier by a customer by region and application
  • Identification of best-in-class suppliers by different polymers, regions, and applications
  • Strengths and weaknesses of different suppliers according to synthetic latex polymer buyers
  • Need gap analysis to identify the gaps in the industry’s market offerings
  • Identification of key hidden success factors for suppliers to succeed in this market

 
 

This report will help subscribers in identifying opportunities within the global synthetic latex polymers market. It will also serve as an invaluable tool in the strategic planning process. Specifically, the report will assist subscribers by helping them to:

  • Identify and understand unfulfilled customer requirements
  • Design product development, marketing, and sales strategies
  • Develop market-entry and market expansion strategies
  • Identify best-in-class suppliers and understand reasons for their success
  • Shape a growth strategy for the long term

 

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