The Professional Skin Care Consumer: Attitudes and Behaviors Survey

Base Year: 2021
Published: October 2021
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Base Year: 2022
Published: November 2022
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Kline’s third edition of an independent survey helps marketers understand the consumer behavior in the dynamic physician-dispensed channel, as it relates to visiting a professional outlet for aesthetic procedures and purchasing skin care products. We look at consumers’ experience with emerging outlets such as brand-exclusive outlets and medi-spa chains, what take-home products they are pairing with in-office treatments, where consumers are replenishing their skin care products, and what decisions they have had to make as a result of price increases on products, if any.

Scope

• Skin care consumer
  • — Aesthetic practitioner-goers (including dermatologists, plastic surgeons, and medi-spas)

• Key attributes measured
  • — Services of greatest importance
  • — Product purchase and replenishment
  • — Changes in skin care concerns
  • — Impact of inflation on purchases
  • — Future intentions/priorities
• Sample size
  • — 500 consumers who go to aesthetic practitioners (including dermatologists, plastic surgeons,
    and medi-spas) and/or who purchase professional skin care products

Table of Contents

Introduction

Key Takeaways and Opportunities
This section highlights key findings from the survey and the implications that they will have on services and product purchases in the near and long terms.

Skin Concerns and Procedure Experience
This section explores consumers’ spending habits on non-invasive aesthetic procedures, procedure experience in the last 12 months and future plans, and past and current skin concerns.

Product Experience
The product experience section unveils how many products are in their essential beauty bag, what products they currently use and plan to use in the future, what products they use for pre- and post-procedures, and what professional and non-professional brands are used.

Shopping Preferences
This report section identifies purchase channels for professional skin care as well as purchase frequency.

Influencing Factors
Lastly, we understand what and who influences education about professional skin care and what motivates them to purchase products.

Report Benefits

This report shows how the general direction of consumer intentions regarding visits to professional outlets for services, as well as product purchases, may impact the sales of marketers in the near and long terms. It also helps subscribers:

• Understand consumers’ current and future skin care needs
• Prioritize efforts for future initiatives
• Identify which services consumers are prioritizing and the unmet needs that they have for skin care