Two-Wheeler Lubricant Brands and Consumer Insights

This report explores how different lubricant brands are perceived in the market, provide up-to-date information on the top five brands, and give insights on end users' purchasing behavior.

This report helps subscribers to:

• Get insights on profiles of two-wheeler owners in terms of vehicle type, engine capacity, maintenance practice, and in-service activity
• Discover two-wheeler owners' preference of maintenance service provider type and lubricant seller type
• Understand two-wheeler maintenance service providers' as well as lubricant sellers' business, in terms of types of services offered, types of lubricants consumed or sold, and types of vehicles serviced
• Learn what are the key lubricant purchasing and brand selection criteria for two-wheeler maintenance service providers, lubricant sellers, and two-wheeler owners
• Identify how the leading lubricant brands are perceived on different attributes according to how two-wheeler owners, maintenance managers, mechanics, and lubricant resellers rank their needs and interests.

Report Contents

Overview of two-wheeler lubricant market in the country

• Competitive landscape
• Classification of two-wheeler lubricant brands into three categories: major, mid, and small
• Brand insight-a: includes profiles of five major brands in each country

• - Company background
• - Lubricants and two-wheeler lubricant business overview
• - Distribution strategy
• - Product information and pricing
• - Brand positioning
• - Strategic alliances and partnerships
• - Most relevant actions/developments

• Market assessment/key takeaways

Two-wheeler owner insight covers

• Two-wheeler owner profiling in terms of age, gender, vehicle type (scooter vs. mopeds vs. motorcycle), vehicle engine capacity, vehicle usage type, vehicle brand, and maintenance practice (do-it-for-me vs. do-it-yourself)
• Two-wheeler lubricant brand awareness and loyalty among two-wheeler owners
• Two-wheeler lubricant supplier selection criteria by two-wheeler owners
• Two-wheeler lubricant preference by product type (semisynthetic and synthetic)

Maintenance service provider insight covers

• Maintenance service provider profiling in terms of business type, services offered, vehicles serviced, two-wheeler lubricant volume consumed and/or sold
• Two-wheeler lubricant brand awareness and loyalty among maintenance service providers
• Two-wheeler lubricant supplier selection criteria of maintenance service providers
• Two-wheeler lubricant preference by product type (semisynthetic and synthetic)

Lubricant retailer insight covers

• Lubricant retailer profiling in terms of business type, products offered, two-wheeler lubricant volume consumed and/or sold
• Two-wheeler lubricant brand awareness and loyalty among lubricant retailers
• Two-wheeler lubricant supplier selection criteria by lubricant retailers
• Two-wheeler lubricant preference by product type (semisynthetic and synthetic)

The report helps subscribers identify how the leading lubricant brands are ranked on different attributes according to how maintenance managers, mechanics, two-wheeler owners,and lubricant resellers rank their needs and interests.

• Benchmarking ones' brand against the competitors
• Identifying marketing/branding aspects that should be prioritized
• Understanding two-wheeler owners', maintenance service providers', and lubricant sellers' brand preferences