Two-Wheeler Lubricant Brands and Consumer Insights

Two-Wheeler Lubricant Brands and Consumer Insights


Published July 2018
Survey Period: 4th Quarter 2017 to 1st Quarter 2018
Regional Coverage: Southeast Asia

This report explores how different lubricant brands are perceived in the market, provide up-to-date information on the top five brands, and give insights on end users' purchasing behavior.

This report helps subscribers to:

  • Get insights on profiles of two-wheeler owners in terms of vehicle type, engine capacity, maintenance practice, and in-service activity
  • Discover two-wheeler owners' preference of maintenance service provider type and lubricant seller type
  • Understand two-wheeler maintenance service providers' as well as lubricant sellers' business, in terms of types of services offered, types of lubricants consumed or sold, and types of vehicles serviced
  • Learn what are the key lubricant purchasing and brand selection criteria for two-wheeler maintenance service providers, lubricant sellers, and two-wheeler owners
  • Identify how the leading lubricant brands are perceived on different attributes according to how two-wheeler owners, maintenance managers, mechanics, and lubricant resellers rank their needs and interests.

Report Contents

Overview of two-wheeler lubricant market in the country

  • Competitive landscape
  • Classification of two-wheeler lubricant brands into three categories: major, mid, and small
  • Brand insight-a: includes profiles of five major brands in each country
    • - Company background
    • - Lubricants and two-wheeler lubricant business overview
    • - Distribution strategy
    • - Product information and pricing
    • - Brand positioning
    • - Strategic alliances and partnerships
    • - Most relevant actions/developments
  • Market assessment/key takeaways


Two-wheeler owner insight covers

  • Two-wheeler owner profiling in terms of age, gender, vehicle type (scooter vs. mopeds vs. motorcycle), vehicle engine capacity, vehicle usage type, vehicle brand, and maintenance practice (do-it-for-me vs. do-it-yourself)
  • Two-wheeler lubricant brand awareness and loyalty among two-wheeler owners
  • Two-wheeler lubricant supplier selection criteria by two-wheeler owners
  • Two-wheeler lubricant preference by product type (semisynthetic and synthetic)

Maintenance service provider insight covers

  • Maintenance service provider profiling in terms of business type, services offered, vehicles serviced, two-wheeler lubricant volume consumed and/or sold
  • Two-wheeler lubricant brand awareness and loyalty among maintenance service providers
  • Two-wheeler lubricant supplier selection criteria of maintenance service providers
  • Two-wheeler lubricant preference by product type (semisynthetic and synthetic)


Lubricant retailer insight covers

  • Lubricant retailer profiling in terms of business type, products offered, two-wheeler lubricant volume consumed and/or sold
  • Two-wheeler lubricant brand awareness and loyalty among lubricant retailers
  • Two-wheeler lubricant supplier selection criteria by lubricant retailers
  • Two-wheeler lubricant preference by product type (semisynthetic and synthetic)

Scope & Benefits

The report helps the companies focusing on two-wheeler lubricants business get an insight into end users' brand preferences, and understand a customer's journey for purchasing lubricants and key decision-making criteria.

  • Vehicle type: motorcycles, mopeds, and scooters
  • Respondent: two-wheeler owners, two-wheeler maintenance service providers, and lubricant resellers
  • Countries: About 2,000 interviews were conducted in the seven countries mentioned in Table 1

Two-Wheeler Lubricant Brands and Consumer Insights: Table 1

 
 

The report helps subscribers identify how the leading lubricant brands are ranked on different attributes according to how maintenance managers, mechanics, two-wheeler owners,and lubricant resellers rank their needs and interests.

  • Benchmarking ones' brand against the competitors
  • Identifying marketing/branding aspects that should be prioritized
  • Understanding two-wheeler owners', maintenance service providers', and lubricant sellers' brand preferences

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