Two-Wheeler Lubricant Brands and Consumer Insights
Published July 2018
Survey Period: 4th Quarter 2017 to 1st Quarter 2018
Regional Coverage: Southeast Asia
This report explores how different lubricant brands are perceived in the market, provide up-to-date information on the top five brands, and give insights on end users' purchasing behavior.
This report helps subscribers to:
- Get insights on profiles of two-wheeler owners in terms of vehicle type, engine capacity, maintenance practice, and in-service activity
- Discover two-wheeler owners' preference of maintenance service provider type and lubricant seller type
- Understand two-wheeler maintenance service providers' as well as lubricant sellers' business, in terms of types of services offered, types of lubricants consumed or sold, and types of vehicles serviced
- Learn what are the key lubricant purchasing and brand selection criteria for two-wheeler maintenance service providers, lubricant sellers, and two-wheeler owners
- Identify how the leading lubricant brands are perceived on different attributes according to how two-wheeler owners, maintenance managers, mechanics, and lubricant resellers rank their needs and interests.
Report Contents
Overview of two-wheeler lubricant market in the country
- Competitive landscape
- Classification of two-wheeler lubricant brands into three categories: major, mid, and small
- Brand insight-a: includes profiles of five major brands in each country
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- - Company background
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- - Lubricants and two-wheeler lubricant business overview
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- - Distribution strategy
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- - Product information and pricing
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- - Brand positioning
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- - Strategic alliances and partnerships
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- - Most relevant actions/developments
- Market assessment/key takeaways
Two-wheeler owner insight covers
- Two-wheeler owner profiling in terms of age, gender, vehicle type (scooter vs. mopeds vs. motorcycle), vehicle engine capacity, vehicle usage type, vehicle brand, and maintenance practice (do-it-for-me vs. do-it-yourself)
- Two-wheeler lubricant brand awareness and loyalty among two-wheeler owners
- Two-wheeler lubricant supplier selection criteria by two-wheeler owners
- Two-wheeler lubricant preference by product type (semisynthetic and synthetic)
Maintenance service provider insight covers
- Maintenance service provider profiling in terms of business type, services offered, vehicles serviced, two-wheeler lubricant volume consumed and/or sold
- Two-wheeler lubricant brand awareness and loyalty among maintenance service providers
- Two-wheeler lubricant supplier selection criteria of maintenance service providers
- Two-wheeler lubricant preference by product type (semisynthetic and synthetic)
Lubricant retailer insight covers
- Lubricant retailer profiling in terms of business type, products offered, two-wheeler lubricant volume consumed and/or sold
- Two-wheeler lubricant brand awareness and loyalty among lubricant retailers
- Two-wheeler lubricant supplier selection criteria by lubricant retailers
- Two-wheeler lubricant preference by product type (semisynthetic and synthetic)
Scope & Benefits
The report helps the companies focusing on two-wheeler lubricants business get an insight into end users' brand preferences, and understand a customer's journey for purchasing lubricants and key decision-making criteria.
- Vehicle type: motorcycles, mopeds, and scooters
- Respondent: two-wheeler owners, two-wheeler maintenance service providers, and lubricant resellers
- Countries: About 2,000 interviews were conducted in the seven countries mentioned in Table 1
The report helps subscribers identify how the leading lubricant brands are ranked on different attributes according to how maintenance managers, mechanics, two-wheeler owners,and lubricant resellers rank their needs and interests.
- Benchmarking ones' brand against the competitors
- Identifying marketing/branding aspects that should be prioritized
- Understanding two-wheeler owners', maintenance service providers', and lubricant sellers' brand preferences
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