Home Fragrances: U.S. Market Brief

 

 

Regional Coverage: United States

Base Year: 2019
Published: July 2020
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Base Year: 2020
Published: June 2021
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This report offers concise coverage of the key trends, developments, brand activity, and business opportunities of this dynamic market.

Scope

  • Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
  • Brand sales for market leaders, as well as emerging fast-growers
  • Sales and growth by retail channel
  • Key marketing activities
  • Outlook

Table of Contents

Introduction 

Overview

  • Total industry size and growth
  • Market drivers
  • Category (as listed in Table 1) and channel (as shown in Table 2) sales breakdown
  • Competitive landscape
  • Outlook

Category

  • Developments and trends
  • Sales data at the retail level for 2019 and 2020 for leading brands
  • New products and fragrance trends
  • Competition, including sales by company and brand, for 2019 and 2020
  • Private-label activity
  • Retail channel breakdowns for 2019 and 2020
  • Outlook to 2025
TABLE 1. PRODUCT CATEGORIES COVERED​​​
Candles
Diffusers​
Room sprays​
Wax melts/oils
TABLE 2. CHANNELS COVERED​​​​
Department stores​ Gift and card stores​
Direct sales​​ Mass merchandisers​
Drug stores​​ Specialty stores​
Food stores​

TABLE 3. BRANDS COVERED
Air Wick DW Home Illume PartyLite Pro-V Thymes
Bath & Body Works Febreze Nest Pura WoodWick
Capri Blue Glade Otherland Renuzit Yankee Candle
Chesapeake Bay Candle HomeWorx Paddywax Scentsy

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • Key trends impacting category and market sales
  • Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet

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