Home Fragrances: U.S. Market Analysis and Opportunities

Base Year: 2019
To be Published 3rd Quarter 2020
Regional Coverage: United States

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Price & Ordering

Fact Sheet

Concise coverage of key trends, developments, brand activity and business opportunities of this dynamic market

Scope

Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
Brand sales for market leaders, as well as emerging fast-growers
Sales and growth by retail channel
Key marketing activities
Outlook

Database

Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

Search capabilities by company, brand, and product category
Flexible search options
Subtotaling abilities
Easy access and downloading of sales, market shares, growth rates, and forecasts

Report Contents

Introduction

Overview

Total industry size and growth
Market drivers
Category and channel sales breakdown
Competitive landscape
Outlook

Category

Developments and trends for each category (as shown in Table 1)
Sales data at the retail level for 2018 and 2019 for leading brands
New products and fragrance trends
Competition, including sales by company and brand for 2018 and 2019
Private-label activity
Retail outlet (as shown in Table 2) breakdowns for 2018 and 2019
Outlook to 2024

Table 1. Product Categories Covered

Candles

Diffusers

Room sprays

Wax melts/oils

Table 2. Channels Covered
Department stores	Gift and card stores
Direct sales	Mass merchandisers
Drug stores	Specialty stores
Food stores

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:

A highly reliable and independent assessment of the market
Key trends impacting category and market sales
Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet