Home Fragrances: U.S. Market Analysis and Opportunities
Base Year: 2019
To be Published 3rd Quarter 2020
Regional Coverage: United States
Concise coverage of key trends, developments, brand activity and business opportunities of this dynamic market
Scope
- Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
- Brand sales for market leaders, as well as emerging fast-growers
- Sales and growth by retail channel
- Key marketing activities
- Outlook with focus on COVID-19 impact
Database
Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:
- Search capabilities by company, brand, and product category
- Flexible search options
- Subtotaling abilities
- Easy access and downloading of sales, market shares, growth rates, and forecasts
Report Contents
Introduction
Overview
- Total industry size and growth
- Market drivers
- Category and channel sales breakdown
- Competitive landscape
- Outlook to 2024 with focus on COVID-19 impact
Category
- Developments and trends for each category (as shown in Table 1)
- Sales data at the retail level for 2018 and 2019 for leading brands
- New products and fragrance trends
- Competition, including sales by company and brand for 2018 and 2019
- Private-label activity
- Retail outlet (as shown in Table 2) breakdowns for 2018 and 2019
- Outlook to 2024
| TABLE 1. PRODUCT CATEGORIES COVERED |
| Candles |
| Diffusers |
| Room sprays |
| Wax melts/oils |
| TABLE 2. CHANNELS COVERED | |
| Department stores | Gift and card stores |
| Direct sales | Mass merchandisers |
| Drug stores | Specialty stores |
| Food stores | |
Report Benefits
This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:
- A highly reliable and independent assessment of the market
- Analysis of COVID-19 on category and total market sales
- Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet
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