Home Fragrances: U.S. Market Brief
Regional Coverage: United States
Base Year: 2019
Published: July 2020
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Base Year: 2020
Published: June 2021
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This report offers concise coverage of the key trends, developments, brand activity, and business opportunities of this dynamic market.
Scope
- Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
- Brand sales for market leaders, as well as emerging fast-growers
- Sales and growth by retail channel
- Key marketing activities
- Outlook
Table of Contents
Introduction
Overview
- Total industry size and growth
- Market drivers
- Category (as listed in Table 1) and channel (as shown in Table 2) sales breakdown
- Competitive landscape
- Outlook
Category
- Developments and trends
- Sales data at the retail level for 2019 and 2020 for leading brands
- New products and fragrance trends
- Competition, including sales by company and brand, for 2019 and 2020
- Private-label activity
- Retail channel breakdowns for 2019 and 2020
- Outlook to 2025
| TABLE 1. PRODUCT CATEGORIES COVERED |
| Candles |
| Diffusers |
| Room sprays |
| Wax melts/oils |
| TABLE 2. CHANNELS COVERED | |
| Department stores | Gift and card stores |
| Direct sales | Mass merchandisers |
| Drug stores | Specialty stores |
| Food stores | |
| TABLE 3. BRANDS COVERED | ||||
| Air Wick | DW Home | Illume | PartyLite Pro-V | Thymes |
| Bath & Body Works | Febreze | Nest | Pura | WoodWick |
| Capri Blue | Glade | Otherland | Renuzit | Yankee Candle |
| Chesapeake Bay Candle | HomeWorx | Paddywax | Scentsy | |
Report Benefits
This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:
- A highly reliable and independent assessment of the market
- Key trends impacting category and market sales
- Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet
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