Home Fragrances: U.S. Market Brief

 

 

Regional Coverage: United States

Base Year: 2019
Published: July 2020
Download Brochure

Base Year: 2020
To be Published: 1st Quarter 2021
Download Brochure

 

This report offers concise coverage of the key trends, developments, brand activity, and business opportunities of this dynamic market.

Scope

  • Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
  • Brand sales for market leaders, as well as emerging fast-growers
  • Sales and growth by retail channel
  • Key marketing activities
  • Outlook

Table of Contents

Introduction 

Overview

  • Total industry size and growth
  • Market drivers
  • Category (as listed in Table 1) and channel (as shown in Table 2) sales breakdown
  • Competitive landscape
  • Outlook

Category

  • Developments and trends
  • Sales data at the retail level for 2019 and 2020 for leading brands
  • New products and fragrance trends
  • Competition, including sales by company and brand, for 2019 and 2020
  • Private-label activity
  • Retail channel breakdowns for 2019 and 2020
  • Outlook to 2025
TABLE 1. PRODUCT CATEGORIES COVERED​​​
Candles
Diffusers​
Room sprays​
Wax melts/oils
TABLE 2. CHANNELS COVERED​​​​
Department stores​ Gift and card stores​
Direct sales​​ Mass merchandisers​
Drug stores​​ Specialty stores​
Food stores​

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • Key trends impacting category and market sales
  • Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet

Price Anchor

Request Information

OTHER HOME CARE REPORTS

Posted in .