SUSTAINABILITY: What does it mean for your business, and how can Kline help?

Improving business performance while achieving sustainability goals

Sustainability is a mega-trend of our time. It requires us to plan for the future in a way that meets the needs of the present without exhausting resources for generations to come. Sustainable business strategies have become a critical part of the industrial ecosystem. From governments to businesses to individuals, the big question on everyone’s mind is: “What does sustainability mean for my business, my job, and my life?

Over the past few years, we have seen many nations and businesses setting bolder and more aggressive sustainability goals. Starting with the Kyoto Protocol in 2005, then the Paris Agreement and the United Nation’s 17 SDGs in 2015, we are experiencing a societal shift towards sustainable business practices that is being driven by governmental policy.

HomePage Sustainability Goals

Most recently in 2019, the European Green Deal, the commitment to make Europe the first climate neutral continent by 2050, made great strides in incentivizing many European companies (as well as foreign companies with economic interests in Europe) to work toward a similar goal. Consequently, the broader awareness of sustainability issues in government and business is also driving an increase in consumer awareness and demand for sustainable business behaviour.

Developing a strategy that will progress ESG (Environmental, Social, and Governance) objectives and achieve net-zero emissions by 2050 is a top priority for many companies today. The 17 SDGs (Sustainable Development Goals) of the United Nations are the set of standards that have been developed to help companies evaluate their progress toward their sustainability objectives.


Due to the dynamic force of governmental push and consumer pull, all businesses and industries are exposed. Everyone must translate broader macro-goals and agendas into specific action plans for which they will be held accountable as they work toward their own sustainability objectives. These challenges are compounded by an increasingly complex operating environment that varies by region and industry.

The COVID-19 pandemic has underscored the necessity and urgency for a “new normal” that is evolutionary, innovative, and sustainable. Sustainability must be embedded into every strategy, communication, and marketing effort as businesses prepare for the future. Kline recognizes the need for guidance through this period of transition towards more sustainable business practices. We understand the challenges that our clients face, and we are here to support them with the necessary tools to achieve their sustainability goals without compromising overall business health.

Keep reading to learn how we can assist you:

Ready to take sustainability strategy to the next level?