Beauty Devices

New Marketers Help Fuel Beauty Device Growth in Europe

The European market for at-home beauty devices sees an influx of new market entrants from established beauty marketers, helping to keep it lively in 2017. These new launches create curiosity among new and current device consumers, enticing them to try the innovations.

L’Oréal’s luxury skin care brand Carita enters the at-home beauty devices market with the My C.L.E. cleansing device, which uses a combination of electric microcurrents and light therapy and claims to target anti-aging by improving skin firmness and skin radiance.  Beiersdorf, a prominent skin care marketer, also enters the at-home beauty devices market with its Nivea brand in 2017. With the Nivea Pure Skin Electric Cleansing Brush, the marketer penetrates the cleansing skin care category.Continue reading

The Chinese Beauty Devices Market

The Chinese Beauty Devices Market Skyrockets in Asia

It isn’t just a typical year for the beauty devices market in China, which has wavered between single-digit to low double-digit growth over the past few years. There are several factors driving this incredible growth of approximately 71% in 2017, but, undeniably, the Foreo brand plays the strongest role.

Other factors playing a role in this booming market include an influx of low-priced silicone devices, strong sales of multi-functional devices, and personalized devices based on artificial intelligence.

Relative newcomer Foreo has gone from being an unknown brand to the leading brand in the market with sales registering an incredible growth of over 300% to reach an estimated $85 million in 2017. This is in stark contrast to sales in the United States of $17 million.Continue reading

Ziip Beauty Device Image credit: Ziip Beauty

Skin Care and Technology—A Good Cocktail in the European Beauty Devices Market

The at-home beauty devices market in Europe experiences solid growth of about 13% in 2016, with a plethora of opportunities to explore. The market is dominated by three-leading skin care concerns—hair removal, anti-aging, and cleansing—accounting for 75% of the total market sales in 2016. However, hair regrowth is the fastest-growing segment as U.S. marketers emphasize on establishing their brands in Europe.

The market has been categorized by the presence of generic devices targeting acne, anti-aging, cleansing, hair removal, and hair regrowth for a few years now. To break this status quo, marketers are beginning to embrace the concept of bespoke solutions by combining skin care and technology to develop customized skin care treatments for consumers. One such classic example is Skin Inc’s Optimizer Voyage Tri-light with NASA-based technology that uses Chromotherapy and Low Frequency Therapy to help boost the skin’s absorption.Continue reading

Foreo's Luna Play Image source: www.foreo.com

Keeping an Eye on the At-home Beauty Devices Market in 2016

At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. With global sales growth of over 10% in 2015, the at-home beauty devices market remains among the fastest growing segments within the beauty industry, attracting a diverse, global audience looking for fast and long-lasting results when it comes to the three leading skin care concerns: cleansing, aging, and hair removal. The market benefits from consumers’ increased education and knowledge of products, the rise in the number of marketers, new products at varying price points, increasing distribution, especially across the direct sales channel, and the continued success of limited edition products.Continue reading

Beauty Devices Europe IMAGE SOURCE: http://silknglide.eu/silkn-infinity/

Specialized Devices Drive Double-digit Growth of the European Beauty Devices Market in 2015

Ultra-specialized and hair regrowth devices entering the European market in 2015, supported by new apps that educate consumers on product usage, propel the perennially vibrant at-home beauty devices market by 18%, finds the recently published European volume from Kline’s Beauty Devices: Global Market Analysis and Opportunities report series. Growth is strongest in Eastern Europe and some Western markets, such as Germany and the United Kingdom.

A new segment of coverage for this year’s report series is the emerging hair regrowth products category. This category benefits from increased marketing surrounding the efficacy of the devices. “Hair regrowth has been around for over a decade, with HairMax being in the European market since 2002,” comments Ewa Grigar, Project Lead for the report series. Continue reading

Acne Care Market

Innovations and Interest in Alternative Treatments Drive Gains in the Acne Market

The acne category is crowded, with various skin care brands and products ranging from OTC acne medications to facial treatments to prescription acne medications. Marketing these brands is complex and encompasses sales through both mass and luxury retailers, direct response, online, and by filling a doctor’s prescription.

Recording nearly 7% growth in 2014, the market for acne medications in the United States is largely made up of teens, but also a growing adult acne consumer group with the ability to pay higher price points to treat their acne, finds the recently published Acne Care Market in the United States report. Continue reading