Acne Remedies

New Acne Elimination Switches and Devices Heat Up the OTC Market

The U.S. OTC market has enjoyed solid momentum in recent years, increasing far beyond the typical 2% to 3% annual growth it used to experience. Strong advertising and promotional investments, several new products, and Rx-to-OTC switch brands, as well as the steady distribution of major brands that had been off the market for several years, have helped propel the market beyond regular growth.

Lately, we’ve seen several alternative sources of competition for traditional OTCs that are emerging. Self-care devices, which have been around for many years in the beauty realm, are now entering OTC categories. TENS technology is being used in the topical analgesics market, while low light technology is seen in new devices that treat hair loss, cold sores, and even allergies. Bayer, which markets Aleve Direct Therapy TENS device for lower back pain, and Sanofi, with its Icy Hot TENS device, are among the new market entrants in this space.Continue reading

Neutrogena's Light Therapy Acne Mask Image source: Neutrogena's Instagram

New LED Devices Illuminate the Global Beauty Devices Market in 2016

The growing popularity for using at-home beauty devices continues at the global level, driven by the ever-increasing number of new brands and products entering the market. In 2016, Kline embarks on its sixth edition of the global analysis of the at-home beauty devices study, which is set to unveil the latest trends, innovations, and most effective strategies in marketing adopted by marketers considered to be important game-changers in their local markets. Each year, this vibrant industry registers winners, underperformers, and notable acquisitions, which are often unexpected, but never missed by Kline.Continue reading