The home fragrances industry is expanding beyond candles, reed diffusers, and wax melts to bring customers their favorite candle scents in personal care items. Liquid soap and hand cream are the standard personal care items promoted in correlation with home fragrance scents. To cater to the on-the-go consumer, new formats, such as lush body washes, sugar scrubs, body lotions, bath bombs, body mists, and scented wipes, are among the many personal care items now available. Continue reading
The market for luxury candles is on fire and fueling the overall growth of the home fragrances market. In fact, 2012 market growth reaching 3.5% was the highest in the past five years thanks to these pricey little luxuries. Prestige candles collectively posted a 6% gain due to exceptional performance from brands like LAFCO, Trapp, and Nest. Mass-market brand Air Wick had an outstanding performance this year because of the launch of its innovative Changing Colors candle.
While candles could be found in all types of containers, shapes, and sizes, the driving force behind category growth was scent, scent, and scent. And there was plenty of scent to choose from.Continue reading