“Clean”, “Natural”, or “Green” are some terms used for the rapidly expanding movement in beauty and personal care, becoming a force to be reckoned with for the brands and retailers alike. In 2017, the natural personal care market records over 8% growth, with some categories outperforming the conventional market by more than three times. What is behind this robust growth? Our Natural Personal Care aims to take a closer look at the United States and Japan markets, with robust analysis and a deep dive into trends, brands, product categories, and outlook for the next five years.
Let’s look at the key highlights expected to arise in our market analysis:Continue reading