Products that claim to provide instant results to satisfy the on-the-go consumer continue to climb the charts of Kline’s new digital tracking service, Amalgam, during Q2. Many of the products that make an appearance in the top 500 of their respective product categories highlight the count of seconds or minutes it takes to see results in their product names, and virtually all of these products improve their score and rank from Q1.Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
At the Personal Care Products Council annual meeting, Susan Babinsky, Senior Vice President of Kline’s Consumer Products and Life Sciences practice, moderated a panel session entitled “Driving the Beauty Industry Forward with Data”. The content and insights shared by the panel provided meeting attendees with insights on how they could take greater advantage of their own and third-party data sources to drive better business performance. Babinsky highlighted how clients are using Kline’s algorithm-based tool Amalgam Digital Beauty Monitor, which rates beauty products to understand who is winning in digital beauty. For instance, Ulta’s own automatic eyeliner brand is among the most recent winners.Continue reading
Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.
Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs.Continue reading