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Tag: Amazon Professional

Hair Salon

Salon Survival – Finding the Right Mix

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can

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Professional Skin Care

From Brand Perception to Diversion in Professional Skin Care

Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made

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