“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.Continue reading
With brick-and-mortar stores and online retailers already heavily competing for the consumer dollar in nearly all segments, OTC drug marketers should also be poised to take advantage of expanding sales and markets through both traditional channels and e-channels. The lines between these channels are blurring as online OTC drug retailers are offering brick-and-mortar store pickup, and mass merchandisers increase their presence online.
For example, Amazon.com now offers consumers the possibility to collect their online purchases at selected Staples and 7-Eleven stores, while mass brick-and-mortar merchandiser Walmart expects to earn $9 billion in 2013 in global sales through its website (Walmart.com), making it the fourth largest online retailer. Continue reading
“2013 is Amazon’s year of beauty,” claimed Chance Wales, director of the health and beauty category for the e-commerce giant talking to WWD last month, confirming Amazon’s plans to become beauty retailers’ largest rival.
Will this be a killer for some beauty categories?
Amazon is many things to different beauty marketers and retailers. To some it is a retailer, to others it is a service provider facilitating e-commerce operations through Amazon Web Services. However, to nearly all beauty marketers and retailers, Amazon is a competitive threat.Continue reading