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The pandemic accelerated key market trends in the industrial and institutional cleaning industry over the past two years, causing dynamic changes and driving growth. Today, these trends continue strong.
At the onset of the COVID-19 pandemic, premium and luxury beauty brands began doing what was once almost unthinkable — offering their goods on Amazon, with a growing number of them now calling the e-commerce giant’s separate Luxury Stores section “home.” So why the shift in attitude and sales strategies for brands like Kora Organics,
“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in
With brick-and-mortar stores and online retailers already heavily competing for the consumer dollar in nearly all segments, OTC drug marketers should also be poised to take advantage of expanding sales and markets through both traditional channels and e-channels. The lines between these channels are blurring as online OTC drug retailers are offering brick-and-mortar store pickup,
“2013 is Amazon’s year of beauty,” claimed Chance Wales, director of the health and beauty category for the e-commerce giant talking to WWD last month, confirming Amazon’s plans to become beauty retailers’ largest rival. Will this be a killer for some beauty categories? Amazon is many things to different beauty marketers and retailers. To some it
