Beauty Indies

Indies Riding the Wave in 2017

Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a report that focuses on independent beauty brands.

Q: What are some of the biggest changes you have observed in the world of independent brands?

At the end of 2016 and beginning of 2017, Estée Lauder purchases Becca Cosmetics, Unilever purchases Living Proof, and Coty invests a majority stake in Younique. These are all transactions that will shape the industry looking forward to 2017 and beyond.Continue reading

Beauty’s Most Buyable Brands

NYX, GlamGlow, and Dermalogica are Now Sold, Who is Next? – Kline Answers

GlamGlow, NYX, Le Labo, Ren, and Dermalogica are among several of the hottest formerly indie brands sold in the intense string of beauty acquisitions over the past two years. Coupled with problem-oriented, niche, and innovative products to reach specific demographics, such as millenials, Generaration Z, baby boomers, and multi-cultural groups, the independent beauty brands experiencing growth of nearly 19% in 2014 are the acquisition candidates explored in Kline’s recently published report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States. With the assessment of approximately 100 privately-owned beauty brands and the subsequent selection of top gems, the study goes beyond regular analysis and points to which are the most buyable ones.Continue reading