Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key factors, such as the anti-aging category, multifunctional devices, and the direct sales channel, driving growth. Continue reading
The COVID-19 pandemic has brought out contrary reactions in the demand for at-home beauty devices in the China and U.S. markets. While growth of the market for at-home beauty devices has slowed considerably in China, demand for these devices has caused an uptick in sales in the United States in 2020.Continue reading
The at-home beauty devices market in Europe experiences solid growth of about 13% in 2016, with a plethora of opportunities to explore. The market is dominated by three-leading skin care concerns—hair removal, anti-aging, and cleansing—accounting for 75% of the total market sales in 2016. However, hair regrowth is the fastest-growing segment as U.S. marketers emphasize on establishing their brands in Europe.
The market has been categorized by the presence of generic devices targeting acne, anti-aging, cleansing, hair removal, and hair regrowth for a few years now. To break this status quo, marketers are beginning to embrace the concept of bespoke solutions by combining skin care and technology to develop customized skin care treatments for consumers. One such classic example is Skin Inc’s Optimizer Voyage Tri-light with NASA-based technology that uses Chromotherapy and Low Frequency Therapy to help boost the skin’s absorption.Continue reading
The marriage of technology and beauty in Asia continues to experience healthy growth despite the overall beauty industry’s slowdown in the region during 2015. More informed beauty device purchasing decisions by consumers, thanks to a great number of online device reviews and education from marketers, helps strengthen trust in the market. Meanwhile, an avalanche of new product launches, from both local and foreign manufacturers, further solidifies strong sales growth in the Asian at-home beauty devices market, which increases by nearly 12% in 2015.
Within the region, Japan enjoys the highest double-digit growth driven by inbound tourism and local brands’ swift response to new foreign brands attracting consumers with competitive prices.Continue reading
Ultra-specialized and hair regrowth devices entering the European market in 2015, supported by new apps that educate consumers on product usage, propel the perennially vibrant at-home beauty devices market by 18%, finds the recently published European volume from Kline’s Beauty Devices: Global Market Analysis and Opportunities report series. Growth is strongest in Eastern Europe and some Western markets, such as Germany and the United Kingdom.
A new segment of coverage for this year’s report series is the emerging hair regrowth products category. This category benefits from increased marketing surrounding the efficacy of the devices. “Hair regrowth has been around for over a decade, with HairMax being in the European market since 2002,” comments Ewa Grigar, Project Lead for the report series. Continue reading
CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations, took place last week at the Metropolitan Pavilion in New York. Over 800 exciting new products were presented across several product categories, ranging from skin care to hair appliances, which appeared for the first time ever at the event.
Kline was excited to see that many of the products profiled in its latest edition of Beauty Devices: U.S. Market Analysis and Opportunities were showcased at this year’s event. Age-defying, innovative devices, such as JeNu’s Ultrasonic Infuser System, Tria’s new Age Defying Eye Wrinkle Correcting Laser, and Clarisonic’s Alpha Fit made their mark again, following the success of Ilumask at last year’s event.Continue reading
Over the past few years, the beauty devices market in the United States has made some bold moves. Since 2010, when we first started covering this market, its size has almost doubled! Today, beauty devices is the fastest growing beauty and personal care market and continuously surprises us with its high-speed developments and vibrant opportunities.
With the publication of the latest edition of our Beauty Devices: U.S. Market Analysis and Opportunities report, let’s take a look at the top five biggest trends that took hold in 2015 and will continue to gain steam through 2016:Continue reading
Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.
I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Continue reading