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Tag: anti-diversion practices

Professional Skin Care

From Brand Perception to Diversion in Professional Skin Care

Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made

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Diversion in the Professional Skin Care Market

Diversion in the Professional Skin Care Market: A Community Problem

Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining

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