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In the face of an uncertain economy, the U.S. beauty devices market is slated to maintain its solid single–digit performance for the second year in a row in 2022. Consistent innovation draws a larger number of consumers to this segment. In fact, we’ve seen a shift in consumer behavior, wherein they have extended the time
Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key
Our recently published report on the beauty devices market showed optimistic growth in the United States in 2017, which was in contrast to the 3% decline the prior year. Globally, we expect that the beauty devices market will grow stronger in 2017 than in 2016, based on preliminary findings of our Europe and Asia research.
The at-home beauty devices market in Europe experiences solid growth of about 13% in 2016, with a plethora of opportunities to explore. The market is dominated by three-leading skin care concerns—hair removal, anti-aging, and cleansing—accounting for 75% of the total market sales in 2016. However, hair regrowth is the fastest-growing segment as U.S. marketers emphasize
The past year has brought about a number of novel approaches and creative product launches to the world of beauty devices. In addition to new and improved anti-aging, microdermabrasion, and cleansing devices, marketers turned their attention to offering ancillary products including brush heads and skin care creams. They have also branched out to target new
Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA. I kicked off the meeting by sharing some of the
