Education continues to reign supreme in the professional beauty industry, and this year’s ISSE show certainly confirms it with most brands stressing its importance. At this year’s show, we noticed a shift from the flashy stage acts to more usable techniques for the modern stylist, with brands demonstrating innovative looks and cutting-edge techniques.
Leading professional hair care brands, such as Redken, Moroccanoil, Olaplex, and Brazilian Professional, were all present at the show with large booths, showcasing their latest novelties. Conair featured its new education program for men’s cutting Barberology, whose single mission is to teach the latest barbering techniques. Indie brands like Amika and Pulp Riot had a huge following on both the technique and product side, with models showcasing the latest trends and runway looks. Continue reading