Early Insights from 10+ Countries Researched
The salon hair care market has taken a hard hit throughout the COVID-19 pandemic. Impacted by temporary closures in many countries, salons needed to find new ways to survive the crisis. Which countries were most affected by the pandemic, and what has shifted?
The unprecedented crisis of the coronavirus outbreak has impacted how consumers shop for beauty and personal care products, and these shopping habits and product category preferences may become the new normal in 2021. Key macro trends prevalent in prior years have been amplified as the rise in stay-at-home orders shifted consumers’ values and desires throughout the year. Below is a sample of the most talked–about trends we analyzed in 2020―the ones we think will still be important in the coming year. Continue reading
The concept of “if you can’t beat them, join them” has become one of the strategies for growth within the beauty industry recently, with many major players acquiring promising brands. While the most commonly acquired brands were in the beauty space, the situation is changing as companies race to keep up with Gen Z and remain competitive technologically. Staying ahead of competitors with the most innovative app or latest in-store technology is just as crucial as keeping up with product trends. Continue reading