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With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into
Naturally positioned products, male grooming, indie brands, beauty apps, and the power of social media were some of the most talked-about trends in the U.S. cosmetics and toiletries market in 2015. Posting solid gains for the sixth year in row, the market is poised to continue on this upward path in 2016. We will reveal
CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations, took place last week at the Metropolitan Pavilion in New York. Over 800 exciting new products were presented across several product categories, ranging from skin care to hair appliances, which appeared for the first time ever at the event. Kline was excited
Drawing upon on our new and exciting feature, a complimentary highlights report that comes with subscription to our annual Cosmetics & Toiletries USA report, we’ve selected several trends to watch out for as we enter 2016. The rise of consumerism and expression of individualism The beauty industry projects a further rise in consumerism and expression
This week, we have asked our beauty experts to reveal some interesting tidbits from Going Digital: Who’s Who in the World of Beauty Apps, a recently published report that focuses on beauty apps and developers transforming the digital landscape of the beauty industry in 2015. Q: What can we expect to learn from this report?
