With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading
Naturally positioned products, male grooming, indie brands, beauty apps, and the power of social media were some of the most talked-about trends in the U.S. cosmetics and toiletries market in 2015. Posting solid gains for the sixth year in row, the market is poised to continue on this upward path in 2016. We will reveal these trends and assess their impact on the market landscape.
As we start our research for the next edition of our annual Cosmetics & Toiletries USA report, our beauty expert Naira Aslanian shares a few insights about the market and this highly detailed report.Continue reading
CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations, took place last week at the Metropolitan Pavilion in New York. Over 800 exciting new products were presented across several product categories, ranging from skin care to hair appliances, which appeared for the first time ever at the event.
Kline was excited to see that many of the products profiled in its latest edition of Beauty Devices: U.S. Market Analysis and Opportunities were showcased at this year’s event. Age-defying, innovative devices, such as JeNu’s Ultrasonic Infuser System, Tria’s new Age Defying Eye Wrinkle Correcting Laser, and Clarisonic’s Alpha Fit made their mark again, following the success of Ilumask at last year’s event.Continue reading
Drawing upon on our new and exciting feature, a complimentary highlights report that comes with subscription to our annual Cosmetics & Toiletries USA report, we’ve selected several trends to watch out for as we enter 2016.
- The rise of consumerism and expression of individualism
The beauty industry projects a further rise in consumerism and expression of individualism. The unique needs of consumers are addressed by marketers who offer personalized solutions and custom-made products.Continue reading
This week, we have asked our beauty experts to reveal some interesting tidbits from Going Digital: Who’s Who in the World of Beauty Apps, a recently published report that focuses on beauty apps and developers transforming the digital landscape of the beauty industry in 2015.
Q: What can we expect to learn from this report?
A: First of all, this report is a great beginner’s tool to navigate the world of beauty apps, with general information on the mobile app industry and usage.Continue reading