Pre-pandemic, the next level in personalized beauty was artificial intelligence (AI) and augmented realty (AR) technology, as shown via countless displays at the Consumer Electronics Show in Las Vegas. Now, in this new era of social distancing, consumers are craving a human touch more than ever as shelter-in-place orders prohibit the physical shopping experience, and personalized beauty brands seem to be the perfect antidote to fill this void.
Taking measures to reach new skin care consumers and devotees, professional skin care marketers are pushing beyond their traditional selling environments and product offerings more than ever. From the emergence of new outlets to express services, these initiatives helped sales for these brands around the globe rise 5% to reach nearly $8 billion in 2019.Continue reading
As we gear up to begin our research for the 45th edition of our flagship Cosmetics and Toiletries USA report, we take note of some of the key trends sweeping the industry. These include wellness-positioned offerings, the rise of niche products, and retail expansion to accommodate more products and offer new shopping experiences.Continue reading
Decoding the channel in France, the United Kingdom, and the United States.
The boutique retailer channel is one of the fastest growing channels in the beauty industry, being a hotbed for various brands that are looking to create a more personalized and unique shopping experience. Many of the players here, such as Lush, Kiko, and Rituals, are seeing double-digit increases each year, which is far ahead of the beauty industry’s average.Continue reading