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Tag: beauty consumer

Big Data for Big Beauty: Engaging the New Beauty Consumer

Big Data for Big Beauty: Engaging the New Beauty Consumer

“How can brands engage beauty consumers beyond demographics?” “How can beauty brands break through the clutter?” “How can beauty brands stay relevant as technology evolves?” These questions were posed by students in the “Engaging the New Beauty Consumer” team from FIT’s Cosmetics and Fragrance Marketing and Management Master’s Degree Program, a think tank of innovative

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