U.S. beauty device market

5 of the Brightest Lights in the U.S. Beauty Device Market

It’s not just holiday lights that are twinkling throughout the land right now — LEDs of all different wavelengths and hues are glowing in at-home beauty devices like never before.

“With LED therapy being viewed as a must-have in skin care by brands and consumers alike, it’s not surprising that this technology continues to gain traction in the beauty device industry,” says Karen Doskow, Director of our Beauty & Personal Care practice. “LEDs are being used to address a wide range of skin concerns, across various different product formats such as masks, brushes, and wands.”Continue reading

Beauty Devices

Differences in Beauty Devices Preference Intensify Among Markets but Apps Connect Them

Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty Devices: Global Market Analysis and Opportunities report.

One of the latest trends in the market is not just about what devices can do but how treatments can be customized, and that is achieved via designated device apps. Beauty devices that can be easily connected to mobile apps are increasing in popularity, as they allow consumers to achieve a more personalized treatment.
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