Of the five key markets examined in our freshly published Beauty Devices: Global Market Analysis and Opportunities report, China delivers a true standout performance, registering stellar growth of 71% in 2017. From the powerful Internet channel to the keen marketing program and pricing behind Foreo, the beauty devices market in China is driven by a variety of forces. Sales through the Internet have more than doubled in one year only and now account for just under 60% of total market sales. Some of the prominent e-commerce sites driving this growth include Taobao.com, Tmall, JD.com, Xiaohongshu, and VIP.comContinue reading
The growing popularity for using at-home beauty devices continues at the global level, driven by the ever-increasing number of new brands and products entering the market. In 2016, Kline embarks on its sixth edition of the global analysis of the at-home beauty devices study, which is set to unveil the latest trends, innovations, and most effective strategies in marketing adopted by marketers considered to be important game-changers in their local markets. Each year, this vibrant industry registers winners, underperformers, and notable acquisitions, which are often unexpected, but never missed by Kline.Continue reading
Visitors of the 49th edition of Cosmoprof Bologna in Italy, the largest beauty trade show held in Europe, were not disappointed after exploring the latest market offerings from the beauty industry in 2016. While the show focuses on all aspects of beauty treatments from head to toe, this year’s edition seemed to highlight professional hair care for men and the world’s phenomenon of “plexes.”
From cutting, trimming, coloring, to braiding, conditioning, and styling, show attendees could simply enjoy the art of hairdressing embracing both the traditional and non-traditional tools of the trade. These ranged from simple shavers to the latest innovation in the form of a hair regrowth laser used in salons or at home. Continue reading
The latest trends, innovations, new products, professional beauty expertise, and live educational sessions mingled together at the Excel Exhibition Center in London last week for a beauty extravaganza of epic proportions: the annual Professional Beauty London show. Ranging from hair care to skin care, aesthetics, laser/IPL equipment, makeup, and nails to spas, tanning, and waxing, this year’s show had it all. Attended by over 33,000 beauty enthusiasts and more than 800 professional beauty brands, part of this year’s event was also the Organic & Natural Beauty show where several natural brands showcased their products, as well as the Salon London show with many inspirational hairstyles and new products for salon owners.Continue reading
The market for at-home BEAUTY DEVICES is certainly one of the most popular topics in the world of beauty today, for a number of reasons. In 2014, we saw more consumers moving towards this convenient DYI approach and a growing number of marketers expanding their offerings through a broader range of price points.
The PROFESSIONAL SKIN CARE market has also posted a healthy growth in the United States, driven primarily by the strong performance of medical care providers and Internet sales.Continue reading
Formes de Luxe, a French beauty magazine, joins the discussion about one of the most popular and hottest topics in the world of beauty today – beauty devices. Published in January 2015, the article looks at the attractive opportunities within the beauty devices market and delves into the various device options that are currently available on the market. The article notes:Continue reading
Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading
Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology.
To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique enters the fray with its Clinique Sonic System Purifying Cleansing Brush priced at $89.50. The well-known skin care brand promotes its new device with its well-known existing skin care regimen. Market leader Clarisonic continues its global expansion, aggressively promotes its line in the United States and introduces its Smart Profile Face Brush. The face brush is based on a Radio-Frequency Identification Communication Chip that allows it to automatically adjust speed, frequency, and cleansing time for specific areas of the face.Continue reading
Sales of at-home beauty devices continue to boom due to the increasing awareness and popularity of multi-functional devices among consumers, growing prominence of the direct sales distribution channel, expansion of prominent marketers in countries other than the United States, improved products, and an increasing number of alliances between beauty marketers and technology companies to introduce new devices. While the United States continues to gain sales, focus is shifting to the growing prominence of European and Asian markets. Last year, the Asian market enjoyed an impressive sales growth, driven by the current stellar growth of China. Part of this superior performance is because of the introduction of new products, the entry of Clarisonic during 2013, and an overall strong performance from brands like Silk’n, Galvanic Spa, Clarisonic, and TRIA.Continue reading
The at-home devices market saw another year of positive growth, albeit less than the robust 20% gain previously enjoyed the year before. The key factor behind the lower growth rate is that smaller companies, such as Oregon Aesthetic Technologies and Zeno Corporation, ceased operations while larger ones like NuSkin pulled its Galvanic Spa Facial device from the U.S. market to prepare for an upcoming launch of an FDA-approved version.Continue reading