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The 54th edition of Cosmoprof Worldwide Bologna once again proved to be a success, offering beauty professionals a vast networking platform, numerous educational opportunities, and a giant exhibition area that featured around 3,000 players from over 60 countries. Sustainability remained the predominant theme of the event, highlighted by its importance in the beauty and wellbeing
In the face of an uncertain economy, the U.S. beauty devices market is slated to maintain its solid single–digit performance for the second year in a row in 2022. Consistent innovation draws a larger number of consumers to this segment. In fact, we’ve seen a shift in consumer behavior, wherein they have extended the time
NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology ― in this case, microcurrent ― in an educational and entertaining way. Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different
The market for beauty devices is poised for another year of growth, with expected increases of mid-single digits in the United States and an even stronger double-digit rate in China. And while last year’s category gains were undoubtedly driven by the COVID-19 pandemic, sustainable growth seems likely. To boost sales even further, marketers are expected
Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key
With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into
One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen
Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty
Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into
The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues. Indies We can’t talk about the makeup industry in the United States without mentioning of one
