NuFace: The Microcurrent Cornerstone of the U.S. Device Market

NuFace: The Microcurrent Cornerstone of the U.S. Device Market

NuFace is an excellent example of how a firm can lean into social media to introduce consumers to the benefits of technology in this case, microcurrent in an educational and entertaining way. 

Tera Peterson, co-founder of the brand, has created a home for ongoing dialogues via her Instagram account. There, she shows different ways consumers can use the NuFace devices   from brow lifting to jaw sculpting. Peterson also regularly invites guests like makeup artist Bobbi Brown onto her IG live broadcasts. 

Through social media, the brand has added to its strong following and educated consumers on how the NuFace family of products can address skin care concerns. For additional brand insights, follow our Beauty Devices Global Series report.

Beauty Devices: Key Areas That Marketers Are Expected to Develop in 2021

Beauty Tech: Back to Basics

The market for beauty devices is poised for another year of growth, with expected increases of mid-single digits in the United States and an even stronger double-digit rate in China. And while last year’s category gains were undoubtedly driven by the COVID-19 pandemic, sustainable growth seems likely. To boost sales even further, marketers are expected to embrace the following key areas:Continue reading

Beauty Devices

Beauty Devices Bring Out the Inner Aesthetician in Consumers

Valued at approximately $2.5 billion at the retail sales level, the market for at-home beauty devices in the United States and China performed better in 2020 compared to 2019 despite the coronavirus pandemic. The combined markets experienced a slightly stronger growth at 12.2% in 2020 compared to 11.9% in 2019. Both these markets had similarities in terms of key factors, such as the anti-aging category, multifunctional devices, and the direct sales channel, driving growth.  Continue reading

Personalized Beauty

Identifying the Customized Beauty Consumer

With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading

blog beauty devices banner mar 2019

Getting Personal with Beauty Devices

One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading

Beauty Devices

Differences in Beauty Devices Preference Intensify Among Markets but Apps Connect Them

Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty Devices: Global Market Analysis and Opportunities report.

One of the latest trends in the market is not just about what devices can do but how treatments can be customized, and that is achieved via designated device apps. Beauty devices that can be easily connected to mobile apps are increasing in popularity, as they allow consumers to achieve a more personalized treatment.
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The U.S. Beauty Devices Market

The U.S. Beauty Devices Market Rebounds, Spearheaded by the Acne Category Posting Over 40% Growth

Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry.Continue reading

MakeUp in New York 2017

Innovators Pushing the Makeup Industry

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.

Indies

We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry.Continue reading

Beauty Sleep

Getting More Beauty Sleep

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.

Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy.Continue reading