Personalized Beauty

Identifying the Customized Beauty Consumer

With an oversaturation of products and brands entering the market, the space for cosmetics and toiletries has become overwhelming. Marketers have recognized the need to cut through the confusion and are turning to personalization to speak directly to a consumer’s needs and wants. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report dives into the changing landscape of bespoke beauty and examines the different tactics marketers use to compete in this emerging market segment.Continue reading

Getting Personal with Beauty Devices

One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading

Beauty Devices

Differences in Beauty Devices Preference Intensify Among Markets but Apps Connect Them

Sales of beauty devices continue to be strong around the globe, but numbers vary dramatically from one region to another. Sales grow meteorically in Asia, by nearly 25% in 2017. The United States rebounds from negative growth, while growth in Europe slows, partly affected by penetration of non-branded devices from Asia, finds our just-published Beauty Devices: Global Market Analysis and Opportunities report.

One of the latest trends in the market is not just about what devices can do but how treatments can be customized, and that is achieved via designated device apps. Beauty devices that can be easily connected to mobile apps are increasing in popularity, as they allow consumers to achieve a more personalized treatment.
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The U.S. Beauty Devices Market

The U.S. Beauty Devices Market Rebounds, Spearheaded by the Acne Category Posting Over 40% Growth

Fueled by the acne category, the U.S. beauty devices market rebounds and is back on a growth trajectory, according to Kline’s recently published Beauty Devices: U.S. Market Analysis and Opportunities, analyzing the full year of 2017. Contributing to the healthy growth, many new, innovative products were launched and new marketers have made their way into the industry.Continue reading

MakeUp in New York 2017

Innovators Pushing the Makeup Industry

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.

Indies

We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry.Continue reading

Beauty Sleep

Getting More Beauty Sleep

As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.

Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy.Continue reading

TENS Devices

Does TENS Technology Impact the U.S. OTC Industry?

Transcutaneous electrical nerve stimulation (TENS) technology has existed for over 50 years, but such devices have only been in the consumer marketplace since 2006-2007. Today, over 500 manufacturers of TENS products are registered with the FDA, and this number continues to increase. Innovation, convenience, and the ease of use of TENS devices, coupled with consumers’ increasing demand for non-drug options to prevent and alleviate pain, have helped boost sales of such devices.

The introduction of Sanofi’s Icy Hot TENS device in November 2014 had a big impact on this market segment, resulting in a 15% sales increase. Backed by an intensive marketing campaign, wide retail distribution through drug store chains and mass retailers, and a moderate price point of about $40.00-$50.00, this game-changer device helped increase Sanofi’s sales by more than 20%, as well as taking the leading spot in the at-home TENS devices market in the United States.Continue reading

CEW BEAUTY INSIDER AWARDS 2016

Best of Beauty at CEW’s Product Demonstration Event Doesn’t Disappoint!

CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations, took place last week at the Metropolitan Pavilion in New York. Over 800 exciting new products were presented across several product categories, ranging from skin care to hair appliances, which appeared for the first time ever at the event.

Kline was excited to see that many of the products profiled in its latest edition of Beauty Devices: U.S. Market Analysis and Opportunities were showcased at this year’s event. Age-defying, innovative devices, such as JeNu’s Ultrasonic Infuser System, Tria’s new Age Defying Eye Wrinkle Correcting Laser, and Clarisonic’s Alpha Fit made their mark again, following the success of Ilumask at last year’s event.Continue reading

La Lumière's illuMask

Wearable Devices and Elegant Lasers Invigorate the At-home Beauty Devices Market

Inspired by professional technologies like lasers and the first-ever wearable mask devices, new products help fuel consumer interest and the at-home beauty devices market, which globally increases by nearly 14% in 2014, reveals our recently released Beauty Devices: Global Market Analysis and Opportunities study. The market continues to be remarkably dynamic, nearly doubling in size since first tracked globally in 2014.

One of the most unique launches comes from newcomer La Lumière with its illuMask brand of wearable LED light masks. Available in two varieties—Anti-Acne and Anti-Aging—and at an affordable $29.95 price tag, illuMask caters to the mass market, which has, until now, lacked traction.Continue reading