Natural Personal Care Products

Who Defines the New Level of Natural?

With more brands than ever declaring themselves natural or clean, the natural beauty movement is expected to continue its strong growth. As we begin research on the new Natural Personal Care Global Series: Market Analysis and Opportunities, we take a look at rising trends in the market, such as the ever-growing confusion surrounding what makes a product clean or natural. With market coverage spanning across new regions, such as Asia, Europe, and Latin America, we take a deep dive into the key trendsetters, brands, and market-movers and use our proprietary rating system for the assessment of the naturalness of these brands and their rating on our new and improved rating scale.Continue reading

Beauty Indies

Beauty’s Notable Disruptors Move Categories Across the Board

Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report.Continue reading