The Future of Beauty

How Millennials are Shaping the Future of Beauty

The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer.Continue reading