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Indies continue to unfold their power, bringing unique concepts, authentic stories, customized solutions, and exotic ingredients to the fore. In the United States, the breeding ground for such emerging brands, retail of beauty indies, is expected to increase sales at a compound annual growth rate of 14% by 2027, which is three times more than
Beauty is back in business with 2021 results reversing the losses that several categories, such as fragrances and skin care, faced in the year prior. The U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, an increase of $7 billion from 2019 sales levels. This is the market’s strongest performance
Kline has identified three indie beauty brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As. “Glow Recipe, Ilia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have
Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
We are about to kick off the 43rd edition of Cosmetics & Toiletries USA, our flagship report that takes a close look at the key drivers and trends, relevant product launches, changing competitive playing field, and evolving retail channel landscape that transform the beauty and personal care market, with a forward-looking analysis through 2022. Naira
Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players
Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a
