Beauty by Subscription in USA

Beauty’s Big Movers: Indies and Beauty Boxes

We are about to kick off the 43rd edition of Cosmetics & Toiletries USA, our flagship report that takes a close look at the key drivers and trends, relevant product launches, changing competitive playing field, and evolving retail channel landscape that transform the beauty and personal care market, with a forward-looking analysis through 2022. Naira Aslanian, the report’s project manager, answers questions about key topics that will be investigated, including two agents that are helping to transform the industry landscape: indies and beauty boxes.Continue reading

Indie Beauty

How Indie Brands Are Reinventing Beauty

Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players into the spotlight. While overnight successes, like IT Cosmetics, Too Faced, and Becca, have been acquired by major companies, new brands, such as Nudestix, Glossier, and Kylie Cosmetics, have become the hot topic in beauty with their audience-focused approach to product and brand development.Continue reading

Beauty Indies

Indies Riding the Wave in 2017

Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a report that focuses on independent beauty brands.

Q: What are some of the biggest changes you have observed in the world of independent brands?

At the end of 2016 and beginning of 2017, Estée Lauder purchases Becca Cosmetics, Unilever purchases Living Proof, and Coty invests a majority stake in Younique. These are all transactions that will shape the industry looking forward to 2017 and beyond.Continue reading