It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping for cosmetics and toiletries. Among these market-moving channels, it is evident that there are sub-channels that will continue to push growth of the industry forward. Kline predicts that the sub-channels that will grow the strongest during the forecast period are the Internet, cosmetics specialty stores, and vertically integrated specialty stores.Continue reading
With less than a week until the holidays, consumers are busy shopping for last minute deals and steals. Holiday bundles and kits, free gifts with purchase, friends and family sales, and buy one, get one free are all promotional strategies beauty retailers have been using to drive sales during the festive season.
However, what is different in 2016 is consumers’ increase in savviness in where they can get the most value for their dollar. With consumers buying wherever they can find the best deal, retailers and marketers have proven that they are willing to accommodate changing consumer preferences by offering exclusive online deals.Continue reading