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Tag: beauty retailing strategy

Channel Agnostic Beauty Retail Strategy

Omni Channel: Beauty’s New Lowest Common Denominator

Kline has its finger on the pulse of beauty retailing, and this week we interview Donna Barson, Senior Associate, who handles Kline’s beauty retail research, to highlight some of the findings from our recently published Beauty Retailing USA: Channel Analysis and Opportunities. Donna, how are marketers changing their retail strategies to reach today’s consumers?

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