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“How can brands engage beauty consumers beyond demographics?” “How can beauty brands break through the clutter?” “How can beauty brands stay relevant as technology evolves?” These questions were posed by students in the “Engaging the New Beauty Consumer” team from FIT’s Cosmetics and Fragrance Marketing and Management Master’s Degree Program, a think tank of innovative
Findings from our Cosmetics & Toiletries USA report reveal that department stores, along with specialty stores, experienced exceptional growth in 2013, while direct sales outlets or channel squeaked by with an estimated growth of 1%. Our biennial Beauty Retailing USA (coming in 2015) report digs deeper into the retail landscape, explaining what growth patterns really
“2013 is Amazon’s year of beauty,” claimed Chance Wales, director of the health and beauty category for the e-commerce giant talking to WWD last month, confirming Amazon’s plans to become beauty retailers’ largest rival. Will this be a killer for some beauty categories? Amazon is many things to different beauty marketers and retailers. To some it
