Hair Salon

Salon Survival – Finding the Right Mix

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading

Retail’s Power Players

Retail’s Power Players – An Evening at the CEW Newsmaker Forum

It was a chilly New York evening, but inside the Harmonie Club at the CEW’s Newsmaker Forum last Wednesday, November 19th, the topic was hot. With Kline’s Kristy Altenburg and Donna Barson among the sold-out crowd, Mary Dillon, Ulta Beauty’s Chief Executive Officer, and Sona Chawla, Walgreen Co.’s President of Digital and CMO, spoke about their business models and winning in beauty. Both women cited technology as a major force that continues to change the state of their businesses, and both are investing in technological infrastructure to enhance the purchasing experience in an omni-channel way, so that their shopper has the same type of experience both in and out of store.Continue reading

Beauty Retailing

Fasten Your Seatbelts for the Beauty Retailing Roller Coaster

Findings from our Cosmetics & Toiletries USA report reveal that department stores, along with specialty stores, experienced exceptional growth in 2013, while direct sales outlets or channel squeaked by with an estimated growth of 1%. Our biennial Beauty Retailing USA (coming in 2015) report digs deeper into the retail landscape, explaining what growth patterns really mean within the channels of distribution.

This report will explain that there is more in channel growth than  meets the eye, with many different elements to each channel. For example, if we break up the direct sales channel into its various components, we would see that the person-to-person selling portion experienced dramatic declines due to Avon’s poor performance, while the smaller e-commerce, home shopping, and infomercial channels recorded healthy gains. Continue reading