Convenience Rules as TV and the Internet Become the Fastest-growing Beauty Retailing Channels
Over the last several years, the beauty retailing environment has experienced a revolutionary transformation, with the rise of new technology, innovation, and more knowledgeable and savvy omni-channel consumers. No longer are consumers drawn to retail stores with knowledgeable salespeople, sample products, and promotions, as these benefits can all be enjoyed from home—either through e-commerce, or