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Tag: beauty shoppers insights

Beauty Retail

The Epicenter of Beauty Retail: Know Thy Customer

The beauty retailing landscape is constantly in flux. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before. Alternate shopping channels and sub-channels once touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” have emerged as “essential” for the growth

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