Boutique Beauty Retailers

Specialty Stores Continue to Shine as New Formats Emerge

According to our recently published Cosmetics & Toiletries USA report, specialty store sales grow at a rate of about 11% in contrast to the overall market’s growth of approximately 4%. This is no surprise considering all of the activity that has taken place, from Sephora’s new TIP initiative to the opening of 100 new and larger Ulta stores from 2014-2015. Brands are also finding that opening their own flagship and subsequent free-standing boutiques in the United States and abroad helps personalize and connect a customer to a brand. Ultimately, this creates a unique brand experience and fortifies the growth of a beauty brand in a highly competitive environment.Continue reading

Erasing the Blind Spot of Specialty Retailing

Erasing the Blind Spot of Specialty Retailing

The boutique retailer channel, also called freestanding stores or vertically-integrated retailers, has been one of the hottest channels in the beauty industry for more than a decade, but it is also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty Retailing report series, Kline has announced a new study, Boutique Beauty Retailers: Channel Analysis and Opportunities, which will offer in-depth insights into the channel. In the following interview, Carrie Mellage, Kline’s Vice President of Consumer Products Practice, gives her perspective on the freestanding store channel and what this new study will offer.Continue reading