Growing Global Market

What is Driving India, the Fastest Growing Global Market for Industrial Surfactants?

Each of the three largest surfactant-consuming applications, household and industrial and institutional (HI&I) cleaning, personal care, and industrial, has a unique set of characteristics and consumption patterns. HI&I is the largest consumer of surfactants, but highly price sensitive. As a result, formulators look to use lower-priced surfactants more provided they meet the requirements. In the performance-driven personal care market, formulators are more concerned about the surfactants’ qualities than their price. An industrial application, in turn, is more complex and varies widely across various end-use segments.Continue reading

“Best Practice Guidelines for Probiotics”

New Scientific Guidelines for Probiotics Emerge

Transparency, ingredients, and clear labeling are important to consumers of nutritional supplements and probiotics. These are also substantial to reputable manufacturers in these markets looking to educate consumers on product benefits and to distance their brands from products on the market with less science supporting their claims and benefits.

In January 2017, the Council for Responsible Nutrition and the International Probiotics Association collaboratively published “Best Practice Guidelines for Probiotics” as a proactive set of voluntary, scientifically-based guidelines to encourage responsible production and marketing of dietary supplements and functional foods that contain probiotics. Continue reading

The U.S. market for Industrial and Institutional Wipes

What’s Driving Growth in the Industrial and Institutional Wipes Market?

The industrial and institutional cleaning wipes market presents opportunities for companies to tap into this growing segment. All major end-use segments are expected to increase consumption of wipes, reflecting the need for superior cleaning products and to maintain clean and healthy facilities. The ease of use and convenience that wipes offer end users will contribute to future growth across all end-use segments, largely for general-purpose wipes. End-use segments, such as healthcare facilities, food service, and schools and universities, will continue to emphasize the importance of clean surfaces and hands in order to minimize germs and illness at their facilities. Wipes are expected to play a key role in this goal.
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U.S. market for industrial and institutional wipes and hand care products

Influenza Season has Catalyzed the U.S. Market for Industrial and Institutional Wipes and Hand Care Products

As we enter the cold and flu season, people are more conscious about maintaining germ-free environments, investing more time and money in keeping surfaces and hands clean. This drives the demand for disposable wipes and hand sanitizers due to their high efficiency and ease of use.

As reported in Kline’s just released Industrial and Institutional Hand Care: U.S. Market Analysis and Opportunities study, instant hand sanitizers is one of the leading product categories, posting a compound annual growth rate (CAGR) of 5.4% from 2013 to 2015. Foam hand soaps is the second leading product category with over 22.0% market share of the total industrial and institutional hand care market in 2015; moreover, this category posts the fastest CAGR of almost 7.0%.
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