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Ever feel like a quick pick-me-up? Needing something to help you sleep more soundly? A fragrance that triggers your favorite childhood memory? Home fragrance marketers are banking on generating emotion from memories of good times with new fragrance collections ranging from Febreze’s Sleep Serenity Collection of bedtime diffusers to Air Wick’s Familiar Favorites collection featuring
An interview with Karen Doskow, Kline’s Director, Consumer Products, about our newest service, Shopper Insights Tracking Service for the U.S. Home Fragrances Market. Q: After 14 years of publishing Home Fragrances: U.S. Market Analysis and Opportunities, what does this new service offer marketers and suppliers of home fragrance products? A: It is different than our
Over the past 10 years, sales of air care products have grown at a healthy compound average growth rate of 6%. While the popularity of traditional candles has subsided over this period of time, diffusers and room sprays have gained market share. Innovation in candle shapes and forms, as well as in new dispersal systems
