Home Fragrance Market

The Home Fragrance Market and the Smell of Success

An interview with Karen Doskow, Kline’s Director, Consumer Products, about our newest service, Shopper Insights Tracking Service for the U.S. Home Fragrances Market.

Q: After 14 years of publishing Home Fragrances: U.S. Market Analysis and Opportunities, what does this new service offer marketers and suppliers of home fragrance products?
A: It is different than our annual report insofar that its focus is on consumers. Shopper Insights Tracking Service for the U.S. Home Fragrances Market is the perfect consumer research resource for discovering pearls of information that can make a difference in marketing plans. These little jewels really uncover subtle nuances in consumer behavior and attitudes, such as a preference for masculine fragrances versus florals. We found that our consumer research findings contradict some commonly held beliefs about these fragrance types.Continue reading

Home Fragrances Market and Shopper Insights in the U.S.

Attend Kline’s Free Webinar on Home Fragrances Market and Shopper Insights in the United States

This timely webinar shares insights gleaned from Kline’s recently published Home Fragrances: U.S. Market Analysis and Opportunities report. With this market recently generating its highest recorded sales, now is certainly the time to pick up its scent. Moreover, early signs of intended consumer spending as indicated in the findings from our complementary Home Fragrances Shopper Survey show that a healthy majority of consumers plan to spend more on home fragrance products than they did last year. Home Fragrances: U.S. Market Analysis and Opportunities provides a comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities. Continue reading

Changing Paradigms in Air Care

Changing Paradigms in Air Care

Over the past 10 years, sales of air care products have grown at a healthy compound average growth rate of 6%. While the popularity of traditional candles has subsided over this period of time, diffusers and room sprays have gained market share. Innovation in candle shapes and forms, as well as in new dispersal systems and multifunctional products has helped drive sales in all air care categories.Continue reading