With a multitude of new brands entering the beauty space, some indie brands are beginning to recognize underserved gaps in the market. These innovative brands target segments such as intimate beauty or take advantage of the growing acceptance of cannabis products to stand out from traditional marketers. Still, brands are discovering that these topics remain slightly controversial and strive to promote conversations regarding the trends.Continue reading
A brief overview of our speech and participation at CEW’s The Future of Cannabis in Beauty event
Behind the ornate and historic doors of the Jonathan Club in Los Angeles, Naira Aslanian, Kline expert on CBD, kicked off the CEW Future of Cannabis in Beauty event by setting the scene of the current CBD landscape pertaining to beauty and personal care. She touched upon the market size, current regulatory and competitive landscape, and the segment’s key growth inhibitors while making growth projections for the next five years, based on our recently published Consumer CBD Products: U.S. Market Analysis and Opportunities.Continue reading
With interest in the market for natural personal care products growing in the United States, other countries, such as Canada, take note. To get a quick view of this market’s ins and outs, we talked to our expert, Alyssa Behrendt, who reveals some key highlights from our soon-to-be-published Canada volume of the Natural Personal Care report.Continue reading
The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.
Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading
On December 12, 2018, the U.S. Congress passed the Agricultural Improvement Act of 2018, otherwise known as the Farm Bill. The bill legalizes the production and transportation of hemp and hemp products, among other things. The Farm Bill has been sent to President Trump, who is expected to sign off on it before the end of the year. Marketers of health and beauty products containing Cannabidiol (CBD), which can be sourced from hemp, have anxiously awaited passage of the Farm Bill in the hopes that it will expand the U.S. market for consumer CBD products. However, this market is still burgeoning, and uncertainty about the legality of marketing CBD products nationwide continues to perplex marketers and retailers.
The Farm Bill defines “hemp” as “the plant Cannabis sativa L. and any part of the plant, including the seeds thereof and all derivatives, extracts, cannabinoids, isomers, acids, salts, and salts of isomers, whether growing or not, with a delta-9 tetrahydrocannabinol [THC] concentration of not more than 0.3 percent on a dry weight basis.” While the definition of hemp will include any part of the Cannabis sativa L. plant, it retains prior regulatory limits used to define industrial hemp by limiting permissible levels of THC concentrations to no more than 0.3%. Hemp and hemp products that meet this definition will be exempt from the definition of “marihuana” (or marijuana) under the Federal Controlled Substances Act, thereby removing it from the list of prohibited Schedule I drugs.