One-third of the global surfactants market is used in a variety of industrial applications, such as food, paints and coatings, crop protection, and oil and gas. Europe and the United States are among the largest consumers of industrial surfactants globally, together accounting for USD 4 billion+ in market value, according to Kline’s just-published reports on the United States and Europe from the Industrial Surfactants: Multi-regional Market Analysis and Opportunities series. Both markets show overall positive growth results, but their growth potential is highly dependent on the end-use application and surfactant considered. The industry is also affected by tightening regulations on the product composition and environmental impact. Responding to the growing demand for high quality products that would meet the industry’s compliance regulations, suppliers in these two developed markets shift towards more innovative, safe, and green products.Continue reading
The world’s leading personal care ingredients tradeshow, in-cosmetics, held this year in sunny Barcelona, has once again brought together an immense
number of ingredient suppliers and marketing specialists to showcase the novelties offered by their businesses.
While some novel ingredients were introduced at the show, this year is rather signified by new end product concepts and formulations with the existing ingredients. Textures, softness, smoothness, comfort, and consumer needs were touted by many marketers and the word “sensory” permeated a variety of marketing campaigns.Continue reading