Rejuvenating Trends at the Professional Beauty 2014

Rejuvenating Trends at the Professional Beauty 2014

For the last 25 years, the Professional Beauty Show in London has been serving as the beauty platform for industry professionals and clients to learn about new trends in skin care products and their most efficient application. This year, the show brought together more than 600 brands from every area of the industry including skin care, aromatherapy, spa, advanced treatments, nails, makeup, tanning, and equipment, increasing the presence of brands from overseas. Major brands chose Professional Beauty as the platform for their new launches; skin care brand Elemis showcased its first treatment machine Biotec, distributor Louella Belle introduced its latest addition IBX to the nail fanatics, and equipment brand 3D-Lipo showed off the much anticipated 3D-Lipolite system.Continue reading