Navigating How U.S. Consumers Perceive “Clean” in Food and Beverages
As consumers pay an increasing amount of attention to health and well-being, they also focus on “clean” or “green” labels. The specific definition of “clean” is still open to various interpretations from consumers. Although regardless of how they describe the term, food and beverage brands take notice and label products with specific claims to appeal to consumers. Purchasing clean products is more important to shoppers in some
