As the beauty and nonprescription drug markets evolve, new and innovative devices offer competition to traditional and well-established brands. Historically, when consumers desired treatment for minor pain or allergies, conventional wisdom had them buying OTC medications to help their symptoms subside. While oral analgesics and oral and nasal allergy remedies continue to be large consumer markets, new device technologies offer consumers innovative ways to treat themselves using drug-free options. The growth rates for some of these new devices are a testament to the interest consumers have in using non-drug treatment options, coupled with a thirst for incorporating new technologies into their daily lives.Continue reading
Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading
During the summer, beauty routines may have lightened up a bit as the skin, hair, and nails are caressed by the sun’s rays and glow naturally thanks to a range of freshly available summer season fruits and vegetables. With the beginning of back to school and office time, the desire to look as beautiful this fall as in the summer is about to reinstate daily beauty routines and maybe add a few new products to the mix.Continue reading
Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology.
To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique enters the fray with its Clinique Sonic System Purifying Cleansing Brush priced at $89.50. The well-known skin care brand promotes its new device with its well-known existing skin care regimen. Market leader Clarisonic continues its global expansion, aggressively promotes its line in the United States and introduces its Smart Profile Face Brush. The face brush is based on a Radio-Frequency Identification Communication Chip that allows it to automatically adjust speed, frequency, and cleansing time for specific areas of the face.Continue reading
Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.
“Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers,” notes Karen Doskow, Director of Consumer Products at Kline.Continue reading