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As the beauty and nonprescription drug markets evolve, new and innovative devices offer competition to traditional and well-established brands. Historically, when consumers desired treatment for minor pain or allergies, conventional wisdom had them buying OTC medications to help their symptoms subside. While oral analgesics and oral and nasal allergy remedies continue to be large consumer
Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive
During the summer, beauty routines may have lightened up a bit as the skin, hair, and nails are caressed by the sun’s rays and glow naturally thanks to a range of freshly available summer season fruits and vegetables. With the beginning of back to school and office time, the desire to look as beautiful this
Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology. To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique
Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low
