There’s no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are:
Waving Services (Yes, Perms!)
If you wait long enough, everything comes back in style, and this seems true for perms. The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.
- Q3 saw 16.7% more perm services than Q3 2019.
- Revenue was up 20.2%.
- The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).